Paul read Modern Languages at Oxford University and joined Added Value in 1989 when the business was a start-up marketing agency with just 15 consultants. He joined the board of the UK business in 1994, the Added Value Group board in 1996 and was appointed Group Chairman in 2001, when the agency was sold to WPP. Meanwhile Added Value had grown into a global business with operations in ten countries and over 500 consultants. Added Value now sits at the heart of Kantar, the Data Investment Management arm of WPP. In his role as Kantar Added Value’s Chief Marketing Officer, Paul is responsible for the development of Kantar Added Value’s global growth strategy.