Michael is the module leader for Principles of Business 1, Industry Studies 1 and Sales & CRM modules. Before joining Escape Studios, Michael worked as a board level marketing practitioner, supplying blue chip retailers and brands such as Tesco, Boots, Diageo and J&J for over 25 years. He can offer students a unique insight from a UK based manufacturing company, that succeeded in launching many innovative and sustainable solutions in the retail sector in EMEA.
Since selling his company, Michael has invested in a number of UK and Irish start- ups and has worked in education for 11 years as a visiting lecturer in subjects such as Strategy, Entrepreneurship and Marketing. Michael is a fellow of the HEA, has completed his PGCHE, holds an MBA from Kingston University and a BSc (marketing) degree from Trinity College Dublin.
Areas of interest
Higher education feedback methods
Work integrated/based learning
Reflective and problem-based learning
Sales and CRM
Recent Industry Activity
September 2021 - Co-Wrote an article for The Essex University with Dr. Trevor Gerhardt et al on “Digital Trends in Education: Marketing Online Teaching”
September 2021 - Presented our findings at The University of Essex Online Conference