75% Of Parents Value Traditional Learning Such As Maths And English Over Creativity

OUT OF TOUCH parents are trying to steer their children
away from pursuing lucrative 21st century careers, because they don't understand the opportunities, a study shows.

Three quarters of mums and dads believe that conventional academic subjects such as Maths and English taught at school and beyond, are more valuable than creative and new technology

Ahead of A-Level results day, new research has revealed that despite the creative industries being one of the fastest growing sectors, with an estimated 2 million jobs available[1], there is still a sentiment from parents that they wouldn’t be happy if their child chose to pursue a creative career. Parents would appear to have overlooked the opportunities available within expanding fields such as game development, visual effects, art, music and social media, according to a poll of 1,000 parents of under 18 year olds, commissioned by Escape Studios.

When asked which degrees would be most valuable from a lifelong career perspective – parents identified as their top three choices – Computing (13%), Medicine (12%) and Engineering (11%). The arts ranked last at 2%.  These findings showcase the importance of educating parents in the growth of the creative sector, as the future workforce will help to build our growing creative industries, which as of 2018 contributes £101.5 billion to the economy[2].

Due to parents' lack of understanding of the career options available within the creative industries, almost half said they would try to influence the degree their teenager chooses to study at university. Dads (49%) are more likely to influence this than mums (39%).

Parents stated that they would be happier if their children opted for career paths such as training to become an Engineer (29%), a Doctor (37%) or a Scientist (23%), while the most disliked future career paths were identified as Social Media Influencer (35%), Bloggers (31%) and Gamers (27%). Only 8% of parents wanted their child to pursue being a Visual Effects Artist or Animator, even though the creative industries can offer many lucrative job opportunities. Forecasts predict the UK could create up to 1 million new jobs in the sector by 2030[3].

Parents believe that the most important subjects for their children to study in school are Maths (67%), English (62%) and Computing (54%). Crafts, Music, Art and Design each received less than 20%.

Parents need more support when it comes to understanding the opportunities available within the creative industries. The classical boundaries between industries are also rapidly becoming blurred, due to advancements in technology; as a result, there is a need for digital skills in more conventional roles too. Indeed, recruiters within the creative industries are sourcing talent from varied backgrounds, such as science, art and engineering.




The parents participating in the poll acknowledged that allowing their children to play video games offered some benefits, including the development of their problem-solving skills (53%), logic skills (51%) and communication skills (25%).

Director of Escape Studios, Dr. Ian Palmer, comments on these abilities, ‘Skills such as problem-solving, decision making, risk-taking, and communication can all be used in jobs across the creative industries. Alongside storytelling and imagination. Children that adopt to technology at an early age learn skills that offer them a better chance of getting a job in the digital sectors. We know there is a wealth of opportunity in terms of roles that are also future-proof. It’s predicted that 87% of creative jobs are resistant to automation, creating a very resilient creative workforce[1].”

Despite this, nearly half of parents (47%) think that smartphones shouldn’t be allowed in school, as a tool for learning. However, 71% admit that allowing their children to use technology from an early age, is beneficial for their development.

The top 5 jobs that parents would ideally like their children to pursue, are:

1. Engineer (29%)

2. Doctor (27%)

3. Scientist (23%)

4. Lawyer (18%)

5. Architect (16%)

The top 5 jobs that parents ideally don’t want their children to pursue, are:

1. Social media influencer

2. Blogger (31%)

3. Gamer (27%)

4. Stockbroker (15%)

5. Banker (13%)

Dr. Ian Palmer, Director of Escape Studios adds; “The creative industries continue to grow at a substantial rate; despite this, not enough parents are aware of the opportunities available to their children within this sector. At Escape Studios, we offer courses in Game Art, Animation, Visual Effects, and Motion Graphics. We have a wealth of alumni who have gone on to have successful careers working on everything from Avengers: Infinity WarJurassic World: Fallen Kingdom, Guardians of The Galaxy: Vol 2, and the Oscar winning film, The Jungle Book. This is a rapidly growing industry that’s ready to welcome talent from all backgrounds and with a wealth of skill sets.” 



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For more information on ESCAPE STUDIOS and creative courses, visit

Notes for editors:

About Escape Studios
Education powered by industry experience and built by the best industry minds.

Escape Studios are pioneering the next wave of visual effects artists, animators and game developers by transforming higher education. With industry engagement at its core, Escape Studios’ approach to industry-focused learning, is what sets it apart from the rest.

Escape harnesses the expertise and relentless creativity of award-winning artists. Students are taught by well-connected industry experts that have worked on the likes of The Dark Knightthe Lion King and Harry Potter, plus games for multiple PlayStation titles; tapping into real insight built from years of experience in the creative industries. This is also harnessed through an industry-led Advisory Board, bringing together talent from the top studios in the sector, including Framestore, MPC, Cinesite, Double Negative, Dreamworks Animation and Sony Computer Entertainment Europe, to design, develop and deliver programmes.

Escape’s 4000+ alumni (dubbed ‘Escapees’) include BAFTA and Oscar winners; they’ve worked on VFX blockbusters like Fantastic Beasts and Where to Find Them, The Jungle Book, Dr Strange, Rogue One: A Star Wars Story, Captain America: Civil War, Star Wars: The Force Awakens, Ex Machina, Interstellar and Gravity. They’ve also worked on bestselling games (Assassin’s Creed and Forza Horizon), award winning adverts, and some have even set-up their own studios.

About Epic Games
Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic's Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Unreal Engine is freely available at