How to position a brand for success
WE ARE FULLY BOOKED.
This online mini course is now fully booked. Join our waiting list and be the first to hear about new courses coming soon.
This summer we're offering mini courses to help students, teachers, parents and the public learn something new. We've taken some of our favourite modules and topics and condensed them into mini online courses. All taught live online by our expert tutors. Available to all, for free. Sign-up below.
Why choose this course?
This course will give a short and practical introduction on how to position a brand, from diagnosis through to delivery. We will start by looking at why positioning is so fundamental to all brands and how it paves the way to sustainable growth and success. We'll be using real-life examples, case studies and a little bit of theory too.
We'll explore the 4Cs of positioning - Consumer, Culture, Competitor and Company, taking time to understand each one in turn and how they fit together to form a simple and effective model that can be used again and again
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- Location: Online
- Start date: TBC
- Fees: Free
- Mode of study: Live online classes
10:00AM - 12:00PM - Programme duration: Monday-Thursday
- Entry requirements: No previous experience necessary
- Tutor: Kate Jones Marketing Tutor