How to position a brand for success

WE ARE FULLY BOOKED.

This online mini course is now fully booked. Join our waiting list and be the first to hear about new courses coming soon.

This summer we're offering mini courses to help students, teachers, parents and the public learn something new. We've taken some of our favourite modules and topics and condensed them into mini online courses. All taught live online by our expert tutors. Available to all, for free. Sign-up below.

Why choose this course?

This course will give a short and practical introduction on how to position a brand, from diagnosis through to delivery. We will start by looking at why positioning is so fundamental to all brands and how it paves the way to sustainable growth and success. We'll be using real-life examples, case studies and a little bit of theory too.

We'll explore the 4Cs of positioning - Consumer, Culture, Competitor and Company, taking time to understand each one in turn and how they fit together to form a simple and effective model that can be used again and again

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Location: Online
Start date: TBC
Fees: Free
Mode of study: Live online classes
10:00AM - 12:00PM
Programme duration: Monday-Thursday
Entry requirements: No previous experience necessary
Tutor: Kate Jones Marketing Tutor

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What you'll study

What you'll need?

FAQ's

Who is this course suited to?

No previous experience is needed. You must be aged 16+ and have access to a computer.

How is the course delivered?

How to Position a Brand for Success is a live online class. It is delivered over 1 week with daily live sessions. Once you have registered, the link to access the course will be sent via email before the course start date.

Who is the teaching the course?

Kate Jones, Marketing Tutor. Kate has worked on many well-known brands across all corners of the globe, including, Maltesers, Dove, Jaguar Land Rover and Vodafone to name but a few.

How do I register?

Complete the sign-up form below to register for the course. Registration closes 24 hours before the course is due to start. You will need to login into our Virtual Learning Environment to take part in the live lessons and access course materials. Full instructions and your login details will be emailed to you ahead of the course by course administrator Lidia Kalinowska (Lidia.Kalinowska@pearson.com). If you can not find your confirmation email in your inbox, please check you spam or junk folders.