Applied Customer Experience (Evening Course - 10 weeks)

If you'd describe yourself as any of the following you’ll get a tremendous amount out of this course:

• Director, Executive, Head Of or Manager responsible for customer focused activity
• likely to work within the field of Human Relations, Customer Service, Customer Management, Operations, Strategy, Data and Insight or Marketing and Brand.

What will I get?

• At the end of the course you’ll have greater confidence in your field, new knowledge, academic references and models you can use to support your case for customer experience. 
• You’ll have exercises and guides to use in your organisation. You’ll be equipped with compelling stories and examples from senior customer experience practitioners to help you influence your stakeholders. 
• You’ll have a greater understanding of how to implement good customer experience practices into your workplace. 
• An end-of-course dinner to celebrate your achievements, in keeping with course themes.
• At the end of the course you will be awarded with a Pearson Business School Professional Certificate (subject to successful completion of reflective assessment), as well as a LinkedIn endorsement from our course leader.

• You’ll learn what you need to know - we tailor a portion of the learning materials we give you to your specific needs, while adjusting the theories and practical case studies so that they are relevant to you.

• It’s robust - the course is spread over ten sessions and will cover topics in detail. You have time to reflect on what you have learned and you get the opportunity to ask more questions of presenters and fellow students.

• You’ll hear from senior customer experience practitioners - several topics will be delivered by people working for recognised brands within retail, travel, automotive, leisure, health and pharma sectors. We’re also joined by CX authors. 

• It’s an immersive learning experience - you’ll explore what the academics and authors in this field think through facilitated round table debates and panel discussions. We’ll celebrate your achievements throughout the course with an end-of-course dinner in keeping with course themes.

• It’s been designed by someone like you: Sandra Thompson has worked on customer experience projects as an employee and as a consultant over the last 12 years. She is the founder of boutique customer experience consultancy Exceed all Expectations and understands the challenges and opportunities faced by customer-focused roles. 

• Dive in deeper and take advantage of online support - Learning and support isn’t limited to the classroom - a range of online materials including practical tools, interviews, books and journal articles will be at your disposal, giving you what you need to shape the CX function in your organisation. 

• Prove the value of your new knowledge and skills with our professional qualification - all students complete a personalised course assignment, tailored to complement your role and desired outcomes. Upon successful completion of this assessment, you will be presented with a Pearson Business School Professional Certificate, demonstrating your expertise to employers.