Ignite Your Side Hustle

Do you have a clear idea for a side hustle, as well as the passion to turn it into a reality?

Over 12 weeks, this course will take you through the process of turning an idea for a side hustle into a viable reality. If you are a highly motivated self-starter who wants to meet like-minded people in order to help develop your business idea, this is the perfect course for you!

"The environment that Alex and Tracey created had everything, yet felt so easy and natural to be a part of. This is all because of their hard work and emotional intelligence that exuded warmth, sensitivity, openness, creativity, inspiration and huge dollops of joy and fun."

Matthew Birch, Financial Planner, on attending a programme run by the course leaders.

Close up of a man's hands typing on a laptop, next to a phone

Location: Live online
Start date: 17th January 2022
Fees: £650 (equivalent to £55 per week)
Mode of study: Part time (Monday evening: 6.30pm-8pm)
Duration: 12 weeks (including 2 weeks of preparation in the run up to the product launch)
Entry requirements: You must be over 18 and have a good understanding of written and spoken English. Applications are taken through submission of a collage.

Apply now

Why choose this course

Be taught by renowned experts with extensive industry experience in coaching and leadership.
Benefit from small class sizes and cohort-based learning. Even though you’ll be learning online, you will work closely with your fellow students and benefit from a real collaborative environment. Find out more about cohort-based learning under Teaching and Learning below.
Take the opportunity to improve, finesse, test and launch your side hustle.
Meet like-minded people and become part of a network of bright, creative and entrepreneurial students.

Meet the course leaders

Alexandra Galviz

At the age of 24 Alexandra found herself employed as the Head of Training and Development for a Foreign Exchange Company in The City. After experiencing her very own quarter-life crisis, she decided to leave the corporate world and create her own definition of success. A blog that started off as a hobby soon turned into a following that turned into a business, naming her as a LinkedIn Top Voice UK. She now helps individuals and businesses grow their presence on LinkedIn, helping them find their sense of purpose and tell their own stories. By doing that herself she’s attracted work from brands such as Shell, Deloitte, Dyson, Microsoft, BP, Institute of Directors and Fiverr.

Tracey McEachran

Tracey has a strong commercial background having held senior corporate roles in sales and marketing for Cadbury. Tracey took time out from her commercial career to study art and coaching. She now combines her commercial and creative expertise to design, project-manage and deliver programmes in leadership, team and organisational development across a varied range of businesses and sectors. Tracey has highly developed entrepreneurial skills that she has used to build brands and deliver purpose led projects.

Module information

Week 1: Introduction and trust-building session

Week 2: Purpose, vision, mission, values

To lay the foundations and create clarity around the purpose of your business.

Week 3: Product or service offering

To explore and get feedback on your product or service offering.

Week 4: Target audience mapping

To identify your target audience and that audience’s needs for the offering.

Week 5: Personal branding and online marketing

To align who they are and what they’re selling in order to position and market themselves.

Week 6: Strategy, planning and goals

To create a skeleton business plan.

Week 7: Presentation and storytelling

To influence and perfect the art of storytelling to engage with an audience.

Week 8: Sales strategy and marketing

To create a clear plan of how they’re going to use their resources to the best effect.

Week 9: Mindset and psychology

To understand the entrepreneurial mindset needed and build resilience in order to succeed.

Week 10: Preparation week with drop in clinic

Preparing for the launch event.

Week 11: Preparation week with drop in clinic

Preparing for the launch event.

Week 12 - 4th April 2022: Launch event

Launching your business in front of the rest of the cohort.

Where will this get me?

From taking this course, you will have built your entrepreneurial skills, learnt from experienced entrepreneurs and like-minded self-starters and grown your professional network. You will leave equipped with:

A clear business plan with actions.
A product launch event hosted at Pearson College London’s campus and online.
A social media and PR campaign plan for your business.

Teaching and learning

The course will be delivered online through live sessions. WhatsApp communications will be used for the delivery of feedback by the tutors and the exchange of ideas with the rest of the cohort. You will also have to work in teams outside of live sessions. The overall workload for the course will be approximately 15 hours per week.

The course will be supported by cohort-based learning (CBL).

CBL has been described as the next evolution in online learning. Whereas traditional online learning takes place individually, and therefore can often be a lonely learning experience, CBL facilitates people learning as part of a micro community, where there is social accountability to complete tasks and learning on a weekly basis. Activities during the course include a blend of synchronous group sessions, asynchronous study resources, weekly group work to build up the artefact(s) from the course and regular peer and tutor feedback on the group work.

Assessment information

The aim of the course is for you to develop and launch your business idea and to present it at the end-of-course launch event. Each week, all students will be given assignments to work on for the next week, based on a specific theme or learning outcome. Students will be split into small groups for the duration of the course which they can ask for support on their weekly assignments.

Equipment requirements

Fees

How to apply

To apply, you will need to submit a one-page collage or mood board to demonstrate your business and your motivations for taking the course.

Download the collage brief for guidance.

Fill in the form below to register your interest and find out how to submit a collage to complete your application.

Applications close on Wednesday 5th January 2022 at 5pm GMT.

Application

Complete the application form below to register your interest and find out how to submit a collage to complete your application.

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Ignite Your Side Hustle

Why choose this course

Meet the course leaders

Alexandra Galviz

Tracey McEachran

Application

Escape Studios prospectus

Pearson Business School prospectus

Contact us

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