Looking to study this September? You've still got time to apply. See the September 2017 course page
About this degree
Do you want to put your ideas to the test in the real world of marketing?
Our business management degrees give you the perfect balance of academic theory and practical experience. This degree will give you the chance to work alongside some of the world’s biggest brands and most pioneering entrepreneurs, so you’ll be able to do just that.
It's pioneering, industry focused and provides the opportunity to work with global brands as you'll be immersed in marketing from a real world perspective from day one.
An exciting mix of creativity and strategic thinking.
Marketing is one of the fastest-growing creative industries, with a huge range of career possibilities. It’s competitive though, and you’ll need to be good to stand out. This degree will prepare you for all kinds of roles, including marketing, communications, sales, PR, advertising, consultancy and management, by giving you the perfect balance of academic theory and practical experience.
The marketing modules you’ll study are all contemporary and industry-focused because they’ve been designed with an impressive range of industry partners including WPP, a world leader in marketing communications.
By immersing you in marketing from a real world perspective, we’ll give you a thorough understanding of marketing processes, strategy and techniques. Plus an up-to-date knowledge of new developments and how these affect the way businesses market themselves and connect with their customers.
You’ll learn through industry-led workshops, guest lectures, internships and a company-based mentor as well as traditional lectures and seminars, led by enterprising academics.
As well as the chance to specialise in marketing, you’ll study key business topics like finance, law and strategic analysis. So you’ll get a strong grounding in business and management and learn how to think strategically as well as creatively, making this degree useful for a whole range of business careers, in everything from finance to HR.
Top reasons to choose this degree
You'll graduate with a degree from the University of Kent. Known as the UK’s European University, the University of Kent is ranked 23rd in The Guardian University Guide 2017, it is also ranked 17th in the UK for research intensity out of 122 multi-faculty universities in the Research Excellence Framework (REF) and has the fifth equal highest score for overall student satisfaction in the National Student Survey (NSS) 2015, out of 115 multi-faculty institutions. It has also been voted one of the top five universities for teaching in the UK, according to the Times Higher Education (THE).
Work with industry giants. Our students have attended marketing workshops at the Headquarters of Unilever, BlackBerry, Savills, L’Oreal and Direct Line Group (to name just a few!).
You’ll delve into modern marketing modules. We develop our degrees with employers and you’ll study modules like social marketing to give you skills employers are looking for.
We’ll challenge you academically, with inspiring, up-to-the-minute course content developed to give you the competencies that employers value. We also work with a range of professional bodies including the Chartered Institute of Marketing (CIM), to make sure our degrees are accredited to match their qualifications. That means you’ll be able to gain exemptions from various professional business, management and finance examinations and take professional qualifications as you study.
You’ll get the opportunity to undertake an internship. It’s important to get real experience so that’s why we always try to find you an internship that relates to your preferred career once you graduate (subject to academic performance).
Our BA (Hons) Business Management programmes give you the option to take an Industry Placement, where you can take up to 15 months of a degree-related work placement, continuing with your studies alongside. The placement allows you to apply and develop your knowledge and skills by replicating tasks performed in the workplace, as well as discover new approaches to and elements of your disciplinary interests. This means you’ll start to develop some of the key competencies that employers value, such as collaboration, teamwork and self-awareness.
*Please note: It is not possible to apply for an accelerated programme; on completion of level 4, our full-time students have the opportunity to request to accelerate to a two-year programme. The decision to allow this is based on the student's performance in their assessments in the programme so far and you will need to satisfy performance criteria in the first two terms to be considered for it.
Your first year (Level 4)
All Business Management students study the same core module in their first year. This module introduces you to key business topics in the context of a real organisation.
Core module – Principles of Business
Our unique 60 credit module Principles of Business, consists of four interlinked parts which are designed to give you a holistic introduction to key business topics in the context of a real organisation, including finance, marketing, people, law, organisational behaviour and technology.
- Part 1 of the module focuses on the overall purpose of business, including the set-up and infancy of organisations.
- Part 2 gives a technical introduction to the pillars of business: finance, law, management, marketing and innovation.
- Part 3 consists of simulated placements where students are given the opportunity to apply their knowledge and skills by replicating tasks performed in the workplace by industry professionals.
- Part 4 brings together each of the pillars of business in the context of strategy, governance, ethics, and leadership before concluding with the end of an organisation’s life-cycle.
Principles of Business is assessed in four parts over the course of two terms.
You can then choose 60 credits from the list of first year modules, so you can explore business and management broadly in your first year. Modules on offer include:
- Agile App Design for Business (15 credits)
- Business Mathematics (15 credits)
- Industry Studies 1 (15 credits)
- International Business Regions 1 (15 credits)
- Introduction to Business Economics (15 credits)
- Introduction to Research (15 or 30 credits)
- Principles of Management Reporting and Decision Making (15 credits)
- Professional Attitudes and Customer Management (15 credits)
- Self-managed learning (15 or 30 credits)
The self-managed learning modules gives you the opportunity to demonstrate the use of your initiative and level of autonomy by applying your skills and knowledge to a specialist area which is of particular interest to you. As an example, you could draft a report in an area of interest not covered in the main syllabus, study a module at another institution (e.g. a language at another university), create a practical project by applying a topic in depth, write a report on work based learning on an internship, or complete a professional qualification. You can design some of your own learning, incorporate learning from other sources, or incorporate work- based or entrepreneurial activities. This will help to ensure that you have the confidence to take your learning and personal development further into new areas and emerging sectors, and will allow you to pursue your own unique interests.
Your second year (level 5)
Once students have had exposure to the different areas of business in their first year then they can either choose or switch their specialism before the second year begins. We aim to have more industry involvement than any other Higher Education institution and you’ll really start to focus on building connections and gaining experience. There are lots of exciting industry projects from internships to trips abroad that you can be involved in.
All Business Management students study these core modules in order to build an understanding of the central functions within an organisation.
- Strategic Marketing (15 credits)
- People Management and Leadership (15 credits)
- Operations & Project Management (15 credits)
- Introduction to Contract Law (15 credits)
- Digital and Social Marketing
- Global Markets
- Sales Management
Your third year (level 6)
By your final year you will have developed a thorough understanding of the principles of business and will have had lots of exposure to real organisations, industry case studies and working practitioners. This final year is focused on bringing everything you have learnt together to solve real business problems.You’ll study a unique module called Principles of Business, introducing you to core business topics in the context of a real organisation, including finance, people, law, organisational behaviour and technology, as well as marketing (60 credits).
In your final year, all business management students study three core modules:
- Strategic Management (15 credits)
- Strategic Innovation Management (15 credits)
- Final Project (30 credits)
- International Business Region 3 (15 credits)
- Industry Studies 3 (15 credits)
Final year electives
You will study 120 credits in total over your final year. The remaining credits can be completed by choosing from the range of modules listed below:
- Advanced Financial Management (15 credits)
- Brand Building and Management (15 credits)
- Consultancy Project (30 credits)
- European Union Law (15 credits)
- Industry Studies 3 (15 credits)
- Innovative Marketing Strategies (15 credits)
- Intellectual Property Law (15 credits)
- International Business Regions 3 (15 credits)
- Predictive Analytics and Big Data (15 credits)
- Self-managed learning (15 or 30 credits)
- Sustainability (15 credits)
- Transnational Economics and Financial Markets (15 credits)
How will your work be assessed?
Throughout your degree we use a range of methods, designed to reflect the kind of activities you may be asked to do in the workplace, either individually or as part of a team. For example, report writing, data analysis, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules.
We’ll challenge you academically, with inspiring, up-to-the-minute course content developed to give you the competencies that employers value. Best of all, we work with a wide range of professional bodies to make sure our degrees are aligned to their qualifications. So, as you study, you’ll gain exemptions from various professional business, management and finance examinations and have the opportunity to take professional qualifications.
Designed by industry
All of our degrees are designed through our unique approach which brings together leading figures from business and academic communities to design degrees that are relevant to employers. Our programmes have been developed with input from industry partners, including Unilever, Lotus F1, IBM, WPP - a world leader in marketing communications, Lloyds of London and leading law firm Gowling WLG.
Employers get involved in the actual delivery of modules too, so there’s a wide range of industry activities and projects that you can be part of. You’ll visit the HQ of some of the biggest companies in London, be taught by professionals through industry workshops, attend a yearly conference and have the opportunity to work with a mentor with an industry background.
That means you’ll get direct exposure to hugely successful real-world businesses and business leaders, through regular industry workshops, termly industry conferences and a yearly residential event. Previous workshops and conferences have been hosted or run by Unilever, Savills, Merrill Lynch, Direct Line Group, Holiday Extras, Atos and PA Consulting.
You’ll get the chance to compete in national and international business challenges too, like the L’Oreal Brandstorm competition. Three of our Business and Enterprise students won the UK final in 2013, so you’ll be following in impressive footsteps.
Our fees are as follows, but make sure you read our fee waiver information below:
- Full time: £9,000 per year
All applicants who pass the Business Workshop will be offered a partial fee waiver.
Our fee waiver policy means that the cost of our degrees compares really well to other universities and because you’ll graduate career-ready, it’s a great investment in your future. The fees include registration, tuition and examination fees, all your reading materials as eBooks and full access to our online library 24/7 as well as much more.
Why do we offer a fee waiver?
Currently, the Government offers tuition fee loans of approximately £6,000 a year to full-time students studying with Alternative Providers on eligible programmes. As we are committed to ensuring that talented students with potential have the opportunity to undertake our degrees, we give this partial fee waiver to all successful applicants to take the fee down to the level available as a tuition fee loan for eligible programmes.
This means that our students graduate with just 70% of the level of student debt when compared to the average debt held by a graduating student from a Public Provider. The government reviews the programmes eligible for student loans for new students on an annual basis, so visit our website for up-to-date information on which of our programmes are eligible for loans. These loans are for UK or EU students living in England, Scotland and Northern Ireland to help cover the costs of tuition fees.
The Government offers loans of up to approximately £6,000 pa to full-time students studying on designated courses at Higher Education Institutions like Pearson College London (see student loans section on Fees and funding page). As we are committed to ensuring that talented students with potential have the opportunity to succeed by undertaking one of our degrees, we offer all applicants who successfully complete our applicant day the opportunity to bring their tuition fees down to the level available as a tuition fee loan for eligible programmes.
For full details of Pearson College financial support packages including scholarship and bursaries, please refer to our fees, funding and scholarship page
We’re looking for students with lots of ablity and a real passion for business and marketing, from all kinds of backgrounds. We want people with great potential, but we think A-levels are only one way of measuring that, so we use aptitude tests as well, and really value all sorts of experience, including work experience.
Our entry requirements are:
Typical offer: 128-120 UCAS points (ABB to BBB at A Levels) and interview. Students who do not meet, or who are not predicted to meet, the entry requirements will be required to attend an interview and partake and pass our Applicant Day.
English Language requirements
If your first language is not English you will need to demonstrate sufficient fluency in English.
Pearson Test of English
Business Management Courses (1A54, 4K22, 4J59, 4RW3, 4U75)
with reading and writing 6.0 and no other subscore lower than 5.5
with reading and writing 54 and no other subscore lower than 51
If you have been studying in English for the last two years and you meet the entry requirements for the degree, then you do not need to demonstrate your fluency through IELTS or Pearson Test of English scores.
New UCAS Tarriff for 2017
Only the numbers are changing.
|Qualification and grade||Old tariff||New Tariff|
|A level grade A*||140||56|
|A level grade A||120||48|
|A level grade B||100||40|
|A level grade C||80||32|
|A level grade D||60||24|
|A level grade E||40||16|
You still need to achieve the same grades.
How to apply
All applicants must follow the application procedure as shown on our how to apply page.
We encourage applications from students with a variety of backgrounds, experiences and perspectives, and we particularly welcome working students.
We’re sorry, but at the moment we can’t accept applications from overseas students to study in the UK, except from the EU.
- UCAS CODE
- INSTITUTION CODE
Pearson Business School MidTown
- COURSE START DATES
- TUITION FEES
£9,000 p.a. (See fee waiver)
- MODE OF STUDY
Full time (FT)
- PROGRAMME DURATION
3 years (FT). Option to accelerate and complete the programme in 2 years (subject to minimum numbers) * It is not possible to apply for an accelerated programme; on completion of level 4, our full-time students have the opportunity to request to accelerate to a two-year programme. The decision to allow this is based on the student's performance in their assessments in the programme so far
- ENTRY REQUIREMENTS
Typical offer: 128-120 UCAS points (ABB to BBB at A Levels) and interview
- CONTACT HOURS
Typically 10-16 hours per week (FT)