About this degree

Do you want to put your ideas to the test in the real world of marketing?

Our business management degrees give you the perfect balance of academic theory and practical experience. This degree will give you the chance to work alongside some of the world’s biggest brands and most pioneering entrepreneurs, so you’ll be able to do just that.  

It's pioneering, industry focused and provides the opportunity to work with global brands as you'll be immersed in marketing from a real world perspective from day one.

An exciting mix of creativity and strategic thinking.

Marketing is one of the fastest-growing creative industries, with a huge range of career possibilities. It’s competitive though, and you’ll need to be good to stand out. This degree will prepare you for all kinds of roles, including marketing, communications, sales, PR, advertising, consultancy and management, by giving you the perfect balance of academic theory and practical experience.  

The marketing modules you’ll study are all contemporary and industry-focused because they’ve been designed with an impressive range of industry partners including WPP, a world leader in marketing communications.  

By immersing you in marketing from a real world perspective, we’ll give you a thorough understanding of marketing processes, strategy and techniques. Plus an up-to-date knowledge of new developments and how these affect the way businesses market themselves and connect with their customers.  

You’ll learn through industry-led workshops, guest lectures, internships and a company-based mentor as well as traditional lectures and seminars, led by enterprising academics.

As well as the chance to specialise in marketing, you’ll study key business topics like finance, law and strategic analysis. So you’ll get a strong grounding in business and management and learn how to think strategically as well as creatively, making this degree useful for a whole range of business careers, in everything from finance to HR.

Top reasons to choose this degree

You'll graduate with a degree from the University of Kent. Known as the UK’s European University, the University of Kent is ranked 23rd in The Guardian University Guide 2017, it is also ranked 17th in the UK for research intensity out of 122 multi-faculty universities in the Research Excellence Framework (REF) and has the fifth equal highest score for overall student satisfaction in the National Student Survey (NSS) 2015, out of 115 multi-faculty institutions. It has also been voted one of the top five universities for teaching in the UK, according to the Times Higher Education (THE).

Work with industry giants. Our students have attended marketing workshops at the Headquarters of Unilever, BlackBerry, Savills, L’Oreal and Direct Line Group (to name just a few!).

You’ll delve into modern marketing modules. We develop our degrees with employers and you’ll study modules like social marketing to give you skills employers are looking for.

We’ll challenge you academically, with inspiring, up-to-the-minute course content developed to give you the competencies that employers value. We also work with a range of professional bodies including the Chartered Institute of Marketing (CIM), to make sure our degrees are accredited to match their qualifications. That means you’ll be able to gain exemptions from various professional business, management and finance examinations and take professional qualifications as you study.

You’ll get the opportunity to undertake an internship. It’s important to get real experience so that’s why we always try to find you an internship that relates to your preferred career once you graduate (subject to academic performance).

Our BA (Hons) Business Management programmes give you the option to take an Industry Placement, where you can take up to 15 months of a degree-related work placement, continuing with your studies alongside. The placement allows you to apply and develop your knowledge and skills by replicating tasks performed in the workplace, as well as discover new approaches to and elements of your disciplinary interests. This means you’ll start to develop some of the key competencies that employers value, such as collaboration, teamwork and self-awareness.  

*Please note: It is not possible to apply for an accelerated programme; on completion of level 4, our full-time students have the opportunity to request to accelerate to a two-year programme.  The decision to allow this is based on the student's performance in their assessments in the programme so far and you will need to satisfy performance criteria in the first two terms to be considered for it.

Course summary

  • UCAS CODE
    4U75
  • INSTITUTION CODE
    P34
  • LOCATION
    Pearson Business School MidTown
  • COURSE START DATES
    September
  • TUITION FEES
    £9,000 per year or only £6,000 p.a. with a fee waiver
  • MODE OF STUDY
    Full time (FT)
  • PROGRAMME DURATION
    3 years (FT). Option to accelerate and complete the programme in 2 years (subject to minimum numbers) * It is not possible to apply for an accelerated programme; on completion of level 4, our full-time students have the opportunity to request to accelerate to a two-year programme. The decision to allow this is based on the student's performance in their assessments in the programme so far
  • ENTRY REQUIREMENTS
    Typical offer: 128-120 UCAS points (ABB to BBB at A Levels) and interview
  • CONTACT HOURS
    Typically 10-16 hours per week (FT)
     

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