BA (Honours) Business Management with Marketing

• You’ll work with industry giants leading the way in the marketing world through workshops at the Headquarters of companies such as Unilever, L’Oreal and Direct Line Group.
• You’ll study modern marketing modules, developed with employers and you’ll study modules like social marketing to give you the skills employers are looking for. 
• You’ll be taught by industry professionals who have a wealth of marketing experience that they incorporate into their lectures and seminars.
• You’ll receive talent development sessions to get you ready for marketing in the real world after graduation.
• Marketing is one of the fastest growing industries and this course will prepare you for all kinds of roles, including marketing, PR, advertising, consultancy and management.

First year (level 4)

All Business Management students study the same core module in their first year. This module introduces you to key business topics in the context of a real organisation.

Core module - Principles of Business

Our unique 60 credit module Principles of Business, consists of four interlinked parts which are designed to give you a holistic introduction to key business topics in the context of a real organisation, including finance, marketing, people, law, organisational behaviour and technology.

• Part 1 of the module focuses on the overall purpose of business, including the set-up and infancy of organisations.
• Part 2 gives a technical introduction to the pillars of business: finance, law, management, marketing and innovation.
• Part 3 consists of simulated placements where students are given the opportunity to apply their knowledge and skills by replicating tasks performed in the workplace by industry professionals.
• Part 4 brings together each of the pillars of business in the context of strategy, governance, ethics, and leadership before concluding with the end of an organisation’s life-cycle.

Principles of Business is assessed in four parts over the course of two terms.

Electives

You can then choose 60 credits from the list of first year modules, so you can explore business and management broadly in your first year. Modules on offer include:

• Agile App Design for Business (15 credits)
• Business Mathematics (15 credits)
• Industry Studies 1 (15 credits)
• International Business Regions 1 (15 credits)
• Introduction to Business Economics (15 credits)
• Introduction to Research (15 or 30 credits)
• Principles of Management Reporting and Decision Making (15 credits)
• Professional Attitudes and Customer Management (15 credits)
• Self-managed learning  (15 or 30 credits)

The self-managed learning modules gives you the opportunity to demonstrate the use of your initiative and level of autonomy by applying your skills and knowledge to a specialist area which is of particular interest to you. As an example, you could draft a report in an area of interest not covered in the main syllabus, study a module at another institution (e.g. a language at another university), create a practical project by applying a topic in depth, write a report on work based learning on an internship, or complete a professional qualification. You can design some of your own learning, incorporate learning from other sources, or incorporate work- based or entrepreneurial activities. This will help to ensure that you have the confidence to take your learning and personal development further into new areas and emerging sectors, and will allow you to pursue your own unique interests.

Second year (level 5)

Once students have had exposure to the different areas of business in their first year then they can either choose or switch their specialism before the second year begins. We aim to have more industry involvement than any other Higher Education institution and you’ll really start to focus on building connections and gaining experience. There are lots of exciting industry projects from internships to trips abroad that you can be involved in.

Core modules

All Business Management students study these core modules in order to build an understanding of the central functions within an organisation.

• Strategic Marketing (15 credits)
• People Management and Leadership (15 credits)
• Operations & Project Management (15 credits)
• Introduction to Contract Law (15 credits)

Specialist modules

• Digital and Social Marketing
• Global Markets
• Sales Management
  

Third year (level 6)

By your final year you will have developed a thorough understanding of the principles of business and will have had lots of exposure to real organisations, industry case studies and working practitioners. This final year is focused on bringing everything you have learnt together to solve real business problems.You’ll study a unique module called Principles of Business, introducing you to core business topics in the context of a real organisation, including finance, people, law, organisational behaviour and technology, as well as marketing (60 credits). 

Core modules

In your final year, all business management students study three core modules:

• Strategic Management (15 credits)
• Strategic Innovation Management (15 credits)
• Final Project (30 credits)

Specialist modules

• International Business Region 3 (15 credits)
• Industry Studies 3 (15 credits)
  

Final year electives

You will study 120 credits in total over your final year. The remaining credits can be completed by choosing from the range of modules listed below:

• Advanced Financial Management (15 credits)
• Brand Building and Management (15 credits)
• Consultancy Project (30 credits)
• European Union Law (15 credits)
• Industry Studies 3 (15 credits)
• Innovative Marketing Strategies (15 credits)
• Intellectual Property Law (15 credits)
• International Business Regions 3 (15 credits)
• Predictive Analytics and Big Data (15 credits)
• Self-managed learning (15 or 30 credits)
• Sustainability (15 credits)
• Transnational Economics and Financial Markets (15 credits)
  

How will your work be assessed?

Throughout your degree we use a range of methods, designed to reflect the kind of activities you may be asked to do in the workplace, either individually or as part of a team. For example, report writing, data analysis, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules.

We’ll challenge you academically, with inspiring, up-to-the-minute course content developed to give you the competencies that employers value. Best of all, we work with a wide range of professional bodies to make sure our degrees are aligned to their qualifications. So, as you study, you’ll gain exemptions from various professional business, management and finance examinations and have the opportunity to take professional qualifications.

This degree is designed to give you the skills you need to succeed in the marketing industry and the wider business world. Our graduates have gone on to work in a range of roles at different levels from Assistant Brand Manager at Nestle to Marketing Manager at Moto-Lita Ltd.

Francesca Ferguson, graduated in 2017 with a BA (Hons) in Business Management with Marketing, straight into a managerial role in marketing at Moto-Lita Ltd. She believes Pearson College London encourages you to “push beyond your comfort zone, challenge your skillset and build your business network”.

Other possible career paths from this degree include:

• Marketing Executive
• Content Executive
• PR and Communications
• Market Researcher

For more advice and information on careers, download our Careers Guide.