BA (Honours) Business Management with Marketing
A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer. This degree which has been designed, developed and delivered with our industry partners, including Lloyd’s of London, Unilever, IBM, WPP and Gowling WLG. It includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a career that’s data-driven and digitally-led. Learn contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.
Welcome to a degree that provides a real-world perspective on how marketing strategy plays a central role in modern business. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.
- UCAS code: 4U75
- Institution code: P34
- Location: London Campus
- Start date: September
- Tuition fees: £9,250 for 2021 entry (£9,000 for 2020 entry)
- Mode of study: Full time (FT)
- Programme duration: Full time over 3 years
- Entry requirements: Typical offer: 120 UCAS points (BBB at A levels) and an interview
- You’ll work with industry giants leading the way in the marketing world through workshops at the Headquarters of companies such as Unilever, Vodafone, L’Oreal and Direct Line Group.
- You’ll study modern marketing modules, developed with employers and you’ll study modules like social marketing to give you the skills employers are looking for.
- You’ll be taught by industry professionals who have a wealth of marketing experience that they incorporate into their lectures and seminars.
- You’ll receive talent development sessions to get you ready for marketing in the real world after graduation.
- Marketing is one of the fastest growing industries and this course will prepare you for all kinds of roles, including marketing, PR, advertising, consultancy and management.
- Completion of this degree gives exemption to paper F1 of the Association of Chartered Certified Accountants (ACCA). You could also gain exemption from papers F2, F5, F8 and F9, depending on module choice – see Module Information for more details.
Our business management degrees are all about choice and you’ll be able to personalise your degree. You can choose from modules below to personalise your learning and sort your careers aims.
First year (level 4)
All Business Management students study the same core module in their first year. This module introduces you to key business topics in the context of real organisations (including one you’ll start!)
Core modules - Principles of Business 1 and 2
These two 30 credit modules complement each other and have been designed to give learners a holistic introduction to business, whether or not they have studied this area previously.
In Principles of Business 1, learners will be made aware of the many interconnected core areas of business (such as strategy, finance, organisational behaviour, law, people management, and marketing) that need to be considered in successfully running an organisation.
In Principles of Business 2, students will develop an integrated understanding of the operations of a business in the context of organisations, to inspire them with a real interest in the discipline at the beginning of their degree study. This module proceeds in two parts. The first part consists of an experiential project where students work in groups to start their own businesses, and in the second part, students will need to consider and reflect upon the key issues around strategy, leadership, governance and the ability to function as a team.
During the first term, you will be studying two further modules (compulsory by logistics)
- Professional Behaviours and Customer Management (15 credits)
- Introduction to Research (15 credits)
During the second term, you will be able to choose 30 credits from the indicative list of elective modules - please see here.
Second year (level 5)
Once students have had exposure to the different areas of business in their first year then they can either choose or switch their specialism before the second year begins. We aim to have more industry involvement than any other Higher Education institution and you’ll really start to focus on building connections and gaining experience. There are lots of exciting industry projects from internships to trips abroad that you can be involved in.
All Business Management students study these core modules in order to build an understanding of the central functions within an organisation.
- Strategic Marketing (15 credits)
- People Management and Leadership (15 credits)
- Operations and Project Management (15 credits)
- Introduction to Contract Law (15 credits)
- Digital and Social Marketing (15 credits)
- Global Markets (15 credits)
- Sales Management (15 credits)
- Elective modules
You will be able to choose 15 credits from the indicative list of elective modules - please see here.
Third year (level 6)
By your final year you will have developed a thorough understanding of the principles of business and will have had lots of exposure to real organisations, industry case studies and working practitioners.
This final year is focused on bringing everything you have learnt together to solve real business problems.
You’ll study a unique module called Principles of Business, introducing you to core business topics in the context of a real organisation, including finance, people, law, organisational behaviour and technology, as well as marketing (60 credits).
In your final year, all business management students study three core modules:
- Strategic Management (15 credits)
- Strategic Innovation Management (15 credits)
- Final Project (30 credits)
- Innovative Marketing Strategies (15 credits)
- Brand Building and Management (15 credits)
In your final year, you will have a choice of 30 credits from the indicative list of elective modules - please see here.
How will your work be assessed?
Each module contains at least one piece of practice or ‘formative’ assessment for which you receive feedback. Formative assessments are developmental and do not count towards your overall module mark.
As you will be able to greatly personalise your degree by choosing elective modules to suit your needs, we cannot provide a precise break-down of your assessments. Typically your assessment will be designed to reflect the kind of activities you may be asked to do in the workplace, either individually or as part of a team. For example, report writing, data analysis, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules.
Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations.
In order to progress to the next stage (from first to second year, and from second to third year), you will have to achieve 120 credits at the end of the academic year.
For further information, including pass marks and progression rules, please see the Student Handbook.
Your overall workload will be divided between teaching sessions and independent learning.
You will be taught through a combination of lectures, seminars and industry workshops. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. Industry Workshops, jointly led by an industry expert together with the academic tutor, will give you an opportunity to solve authentic work-related tasks to gain hands-on experience. You will be taught by an experienced teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.
The team includes both academics and professional practitioners with industry experience.
Independent learning plays an important role in your academic development. When not attending lectures or seminars you are expected to learn by self-study. Typically, this will involve reading books and journal articles, working on individual and group projects, preparing coursework assignments and presentations, and preparing for examinations.
You also have an opportunity to tailor your degree by choosing elective modules with a higher level of independent learning, including our Self Managed Learning modules which are available at every level.
You will have an access to a variety of materials to aid you in your learning. At the start of your programme, you will attend a workshop on Good Academic Practice. Moreover, our OLE platform offers an online module focused on improving your study and research skills and academic writing. Finally, the Online library also offers an extensive range of literature on both study skills and academic writing.
The academic year consists of three terms: Autumn, Spring and Summer. Students attend classes during the Autumn and Spring term, for a total of 30 weeks, and will normally not attend during the Summer term, unless they have to re-attempt assessments. Students on the two year accelerated programme attend classes during the summer term.* See term dates.
During one term, you will typically be attending four modules of 15 credits each. A taught 15 credit module consists of approximately 10 hours of Lecture content, 15 hours of Seminar content and industry days. On top of this, you will be expected to spend around 100 hours on independent learning as a preparation for the module. More information can be found in our Learning and Teaching Strategy 2017/2018.
If you choose independent learning electives (such as Self-Managed Learning), you will usually attend one hour supervision per week. This means, that per week, your overall workload will be approximately 40 hours, typically, you will spend 4 hours in Lectures, 10 hours in Seminars and 26 hours on independent learning in each.
Moreover, you will attend four industry workshops per term.
*The 2 year accelerated option is not applicable to the law programmes:
UCAS tariff points
Typical entry - 120 UCAS points and interview.
Our UCAS tariff entry is 120 points or above which is equivalent to BBB from three A Levels or equivalent qualifications. If you have, or are predicted to get, those grades/points, we still invite you for an interview. We want to find out more about you and make sure the course you've chosen is right for you. Just as important, it's also a chance for you to find out more about us.
We also welcome applications from students who have studied (or are studying) a range of qualifications, inclulding but not limited to: the International Baccalaureate, Access to Higher Education diplomas, Higher National qualifications, BTECs, Scottish Highers, Cambridge Pre-U, Welsh Baccalaureate and equivalent non-UK qualifications. You can calculate your UCAS points by visiting www.ucas.com/tariff-calculator.
If you do not have the UCAS tariff points you need, or traditional entry qualifications, you can still apply through our assessment-based entry route. You’ll be invited to a Professional Workshop, where you’ll take part in four tasks (including an interview) to help us assess your suitability for the course. Your performance at the Workshop will determine whether we can offer you a place on our programmes.
At Pearson College London, we’re committed to admitting the best students regardless of their background. For this reason we offer travel bursaries for students who meet our eligibility criteria. Click here for more information.
English Language requirements
If your first language is not English you may need to complete an English language test, such as a Pearson English language test (PTE Academic) or International English Language Testing System (IELTS) test, to demonstrate you have the language skills needed to complete your degree. All of our courses are taught in English.
6.5 IELTS (with a minimum of 6.0 in Reading and Writing and 5.5 in Speaking and Listening)
62 including 60 in each subtest
Cambridge English: Advanced & Proficiency
176 (with a minimum of 169 in Reading and Writing and 162 in Speaking and Listening)
90 Overall including at least 22 in Reading,
21 in Writing, 17 in Listening and 20 in Speaking
This degree is designed to give you the skills you need to succeed in the marketing industry and the wider business world. Our graduates have gone on to work in a range of roles at different levels from Assistant Brand Manager at Nestle to Marketing Manager at Moto-Lita Ltd.
Francesca Ferguson, graduated in 2017 with a BA (Hons) in Business Management with Marketing, straight into a managerial role in marketing at Moto-Lita Ltd. She believes Pearson College London encourages you to “push beyond your comfort zone, challenge your skillset and build your business network”.
Other possible career paths from this degree include:
- Marketing Executive
- Content Executive
- PR and Communications
- Market Researcher
To find out what our trailblazing alumni are up to now, read our alumni sucess stories.
Visit our finance pages for more information on fees, funding and scholarships.
In addition to your tuition fee, you will need to budget for your living costs and some other costs associated with your studies. An additional re-attendance fee of £750 per 15 credit module is charged if you need to repeat a module.
Pearson Business School has a “bring your own device” policy: you will need to have your own laptop or tablet computer to access the learning materials on the Online Learning Environment, as well as the books, journals and databases available from our online library. The cost of a laptop or tablet varies according to your personal preference but we have prepared some guidance on the specification to choose.
At our campus, you will have the benefit of access to free printing and photocopying facilities. However, you will have to purchase notebooks and other ordinary stationary items. You may wish to purchase your own copies of the recommended textbooks, but please note that all textbooks are available to students in electronic editions.
If you will not be living at home, you will need to pay for accommodation. For up-to-date details of Pearson College London’s accommodation partners and estimated rental costs, visit our accommodation pages. You will incur transport costs travelling to your classes and to events, such as industry workshops, which may take place elsewhere in central London. Details of public transport costs are available from the Transport for London website. There may occasionally be an optional opportunity for you to attend an event outside central London for which you would need to pay the transport costs, should you choose to attend.