BA (Honours) Business Management with Marketing

A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer.

This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led.

You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with our industry partners and start-ups in residenceguaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through our Talent Development programme.

You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.

Study a degree that provides a real-world perspective on how marketing strategy plays a central role in modern businesses. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.

Whether you study with us online or in person, you can have confidence in our high level of quality teaching carried out by our industry-experienced tutors

  • UCAS code: 4U75
  • Institution code: P34
  • Location: London campus
  • Start date: September 
  • Tuition fees: (See Fees and Funding section)
    £9,250 per year for 2022/2023 entry
  • Mode of study: Full time
  • Duration:  Full time over 3 years
  • Entry requirements: Typical offer: 120 UCAS points (BBB at A levels) or assessment-based entry route

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Industry Partners

We work closely with our industry partners – from global industry giants in the private sector to high-quality SMEs and world-leading public sector organisations – so our students get more than just a degree, with up-to-the-minute inspirational knowledge and experience.

  • Our degrees are designed in collaboration with industry partners, including Lloyd’s of London, Unilever, IBM, WPP (a world leader in marketing communications) and Lotus F1 through our DegreeConcept Team (DCT) approach. The DCT brings together experienced industry leaders, academics and students to design degrees that are relevant to employers and up to date.
  • Employers get involved in the actual delivery of modules too, so there’s a wide range of industry activities and projects that you can be part of. Some of our students got the opportunity to visit the headquarters of some of the biggest companies in London, be taught by professionals through industry workshops, attend a yearly conference and have the opportunity to work with a mentor with an industry background.
  • You’ll get direct exposure to hugely successful real-world businesses and business leaders, through regular industry workshops, termly industry conferences and a yearly residential event. Previous workshops and conferences have been hosted or run by Unilever, Savills, IBM, Direct Line Group, L'Oréal and Salesforce, to name just a few.  

Our industry partners include:

Why Pearson Business School

Be immersed in business from day one and get more than a degree.

  • study within the heart of a FTSE100 company, in Pearson's offices in the heart of central London, a little different from the average university campus!
  • be taught by industry-active tutors using projects and case studies based on real-world challenges. Our degrees are also regularly reviewed and updated with input from employers
  • benefit from guaranteed internships (subject to eligibility criteria)
  • learn about business as it really is, fast-paced, global, exciting, challenging and forever-changing
  • get the chance to show up and shine with our workshops and events with industry partners
  • get the best of both worlds - by benefitting from the perfect balance of academic theory and practical, industry experience to build your employability skills
  • graduate feeling ready to leap straight into your career and stand out from the crowd too
  • also have a lot of fun along the way!
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I believe that Pearson College London students graduate more career ready and business savvy because of its exposure to industry.

Fiona Cowley, Digital Marketing Executive at Royal Botanic Gardens Kew, Business Management with Marketing alumna