BA (Hons) Marketing

A pure marketing degree, where you get to put your knowledge to the test in the real world - through industry workshops, real case studies and working alongside our industry partners.

In a dynamic and changing world, how do organisations continually innovate to stay ahead of the competition? How do they create dynamic digitally-led propositions and communications to engage their customers? How do they adopt a data-led approach to inform their strategy and adapt to changing customer needs? These questions are at the heart of the marketing challenge that many organisations face in today’s rapidly evolving landscape.

Our newest degree programme tackles many of these central issues facing marketers and gives learners the latest skills and techniques to become an effective leader in a number of fast paced industries such as marketing, communications, PR, advertising and sales.

We welcome applications for this cutting-edge course from September 2018 entry.

  • LOCATION: Midtown campus
  • START DATE: September 2018
  • FEES: £9,000 p.a (See fee waiver) 
  • MODE OF STUDY: Full time (FT)
  • DURATION: 3 years (FT)* Option to accelerate and complete the programme in 2 years (subject to minimum numbers). It is not possible to apply for an accelerated programme; on completion of level 4, our full-time students have the opportunity to request to accelerate to a two-year programme. The decision to allow this is based on the student's performance in their assessments in the programme so far
  • CONTACT HOURS Typically 10-16 hours per week (FT)

Module information

Fees and funding

Entry requirements

How to apply

Next steps

Open days

Meet our tutors for an informal chat and speak to other students.


Request a copy of our new undergraduate prospectus for 2018.

Virtual tour

Can't make it to an open day? Take a virtual tour of our Midtown campus.

Why Pearson Business School?

Choose Pearson Business School and you'll be immersed in business from day one. You will:

  • study within the heart of a FTSE100 company, in Pearson's offices in the heart of central London, a little different from the average university campus!
  • be taught by top industry professionals as well as leading academics as all of our courses are designed, developed and delivered by industry
  • benefit from guaranteed internships, if you're a full-time undergraduate student within Pearson Business School (subject to academic performance)
  • learn about business as it really is, fast-paced, global, exciting, challenging and forever-changing and our workshops and events with industry give you the chance to show up and shine!
  • get the best of both worlds - by benefitting from the perfect balance of academic theory and practical, industry experience
  • graduate feeling ready to leap straight into your career and you'll stand out from the crowd too
  • also have a lot of fun along the way!

I enjoy living in London as there are so many free events and talks to go to. I love the way you can hear so many interesting people right on your doorstep who inspire and help shape my degree.

Hayley Hewett, Business Management with Entrepreneurship