BSc (Hons) Digital Marketing
In response to industry demand we are launching a new undergraduate degree in BSc (Hons) Digital Marketing. Digital marketing is one of the fastest growing industries and as more companies opt for a ‘digital first’ marketing strategy there is a huge demand for skilled, strategic and driven graduates in the sector.
In a dynamic and changing world, how do organisations continually innovate to stay ahead of the competition? How do they create dynamic, digitally-led propositions and communications to engage their customers? How do they adopt a data-led approach to inform their strategy and adapt to changing customer needs? These questions are at the heart of the marketing challenge that many organisations face in today’s rapidly evolving landscape.
This new programme will tackle the central issues facing marketers and give you the latest skills and techniques to become an effective leader in a number of fast paced industries such as marketing, communications, PR, advertising and sales.
Our connections with industry will give you the chance to work alongside some of the world’s biggest brands. Our students have previously attended marketing workshops at the Headquarters of Unilever, Savills, L’Oréal, Twinings and Direct Line Group, to name just a few! We focus on experiential learning and there will be plenty of opportunities to work with professionals and real businesses.