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Digital Marketing

BSc (Hons) Digital Marketing

In response to industry demand we are launching a new undergraduate degree in BSc (Hons) Digital Marketing. Digital marketing is one of the fastest growing industries and as more companies opt for a ‘digital first’ marketing strategy there is a huge demand for skilled, strategic and driven graduates in the sector.

Go beyond the textbooks, be immersed with practical experiences and study within a FTSE100 setting. This degree focuses on the necessary skills needed for a career in the dynamic world of Digital Marketing. You will learn in depth how organisations continually innovate to stay ahead of the competition and how companies create dynamic, digitally-led propositions and communications to engage their customers. 

This new programme will tackle the central issues facing marketers and give you the latest skills and techniques to become an effective leader in a number of fast paced industries such as digital marketing, communications, PR, advertising and sales.

Our connections with industry will give you the chance to work alongside a variety of companies - from Start-Ups and SMEs to some of the world’s biggest brands. Our students have previously attended marketing workshops at the Headquarters of Unilever, Savills, L’Oréal, Twinings and Direct Line Group, to name just a few! We focus on experiential learning and there will be plenty of opportunities to work with professionals and real businesses.

Pearson Business School
  • UCAS Code: N590
  • Institution code: P34 
  • Location: London Campus
  • Start date: September 
  • Fees: £9,250 for 2021 entry (£9,000 for 2020 entry)
  • Mode of study: Full time (FT)
  • Programme duration: 3 years (FT)
  • Entry requirements: Typical offer: 120 UCAS points (BBB at A levels) and an interview

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