Welcome to Pearson Business Digest - the perfect accompaniment to your tea break to get you up to date on hot topics in the world of business.

Our latest edition includes academic insight into buyer behaviour, an interview with entrepreneur Levi Roots, and a new way to get kids to engage with education!

You can also access stories from the previous editions!

Ben Hughes

Vice Principal, Pearson Business School

Shaping buyer behaviour

Is consumer buying behaviour as we know it, changing? We’ve seen the increase in online shopping, with more people choosing the convenience of shopping from their homes over cheaper in-store prices, suggesting that even at a time when most are on the prowl for the best bargain or money-saving tips - convenience still over rules. It’s got us thinking, are there other ways in which businesses can make shopping more convenient for us all?

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An interview with: Levi Roots

From selling sauce out of his backpack at Notting Hill Carnival to the founder of a Caribbean food and drink brand worth over £30 million, Levi Roots is certainly an inspirational entrepreneur. Pearson Business School students were fortunate enough to have the opportunity to meet with Levi himself during our one week long Careers Fair, and learn about his fascinating route to success.

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“Wouldn’t it be great if tech could get us excited about learning?”

Ed Barton, Co-Founder of Curiscope, is disrupting the edtech scene. The twenty-seven year old has been nominated for Forbes 30 under 30 award. An award which highlights the brightest young entrepreneurs, breakout talents and change agents under thirty years of age.

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Gin-trepreneurs!

For all those who have attended university, I’m sure the fond memories that you look back on aren't whilst you were sleep-deprived, with your head sunken into academic literature, trying to write your final year dissertation. But for three of our pupils here at Pearson Business School, the stresses of final year are nothing but another challenge. 

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Too Good to Go - Too Good to be True?

For those discount-divers, what if I told you that for as little as £2 you could get a meal from a top London restaurant? Just like me you’d most probably assume there is a catch. But in fact all it requires you to do is download the free app ‘Too Good to Go’.

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Christmas Comes Early for This Student...

For the scrooges amongst us who despise nothing more than the Christmas adverts filling our TV screens before we’ve even reached Bonfire night, the finger points to John Lewis for starting this annual tradition back in 2007.

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