Adam West, Hype and Product at Satalia
How did studying at Pearson College London help you get into the world of business?
A number of things spring to mind. The impact that Pearson College London has had goes beyond what I've learnt from the textbooks - I think fundamentally it's installed a passion in me that has driven a desire to further develop my own learning. As nerdy as it sounds, I go home and read Business Insider, or Marketing Week and I actually enjoy doing it, and that drive was inspired by my time at Pearson College London. People skills, confidence, teamwork are all typically referred to as soft skills, I've developed these skills at Pearson College London and learnt that 'soft' is a terrible word to describe these skills - these are the skills that will get you places, and are often the hardest to master.
I've become focused at Pearson College London. I came to study business thinking (like many others) that I'd go and work for a big corporate. Pearson College London's connections with all types of organisations has introduced me to a much wider range of roles, and helped me realise the roles I don't want as well as the ones I do.
Perhaps the biggest thing I gained at Pearson College London was a job that I am super proud to have. I built a strong relationship with one of the lecturers whom I now am lucky enough to work for. This wouldn't have been possible without Pearson College London's emphasis on integrating industry with academia.
Where have you gone on to work and what will your role be?
I work for Satalia, a technology company that uses AI, machine learning and data science to solve optimisation problems. We're a team of around 50 people, and I'm lucky enough to be driving forward the marketing of the organisation.
At a high level, I'll work closely with the rest of the team to ideate, develop and execute a marketing strategy that aligns with the overarching strategic priorities of the organisation. On a day to day basis, I'll be planning and implementing campaigns, creating content and doing lots of brand building activities such as speaking at events and building partnerships.
I'll also spend a lot of time thinking about the organisations purpose, and what we can do to ensure we have the most positive impact we can on society as a whole. This is particularly important given the nature of our work (AI, automation etc.)
What was your favourite part of studying at Pearson College London?
The lecturers are the real deal. They typically work within industry, and just happen to like teaching on the side. Things move fast in the real world and having industry professionals teach ensures what's being taught actually matters in practice. Theory is great. But it's only gets you so far, and Pearson College London fundamentally understand that.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Pearson College London chucked out the rule book for what a standard university should look like, and rebuilt it from scratch. The engagement with industry, the tight-knit culture, the mass of opportunities it presents are all a result of challenging the status quo, and redefining how students learn. Each and every stage of my experience at Pearson College London has challenged me to me be be bold about what I do, about the decisions I make and how I go about them.
What's your favourite brand and why?
I like a lot of brands, but I find it hard to think of any I admire more than Amazon.
They are completely obsessed with the customer. They take big bets on risky projects and accept that most of them will fail, safe in the knowledge that every now and then they'll create something truly game changing. It's helped them become the most innovative organisation in the world. I admire how they manage stakeholders too, they don't care about short term wins, but instead focus on the long game. Their brand is different to traditional brands and has been developed through constant product innovation, not emotive imagery or associations (Coke, Nike). I feel this represents a new branding model that will soon be commonplace across all industries - I like how forward thinking they are.