Alice Morris, Junior Publicist, Lucid

How did studying at Pearson College London help you get into business?

I really enjoyed having the opportunity to present and collaborate whilst learning through experience and applied knowledge at Pearson College London. Whilst at university, Pearson College London supported me in an internship at Glastonbury where I was an assistant producer for a live stage. My tutors were very helpful as I adapted my university modules to be focused on music marketing, receiving a high first on my final project. Especially my personal tutor Ben Hughes who was constantly ensuring I was on the right track with the creative interpretation of the courses.

What was your favourite part of studying at Pearson College London?

Industry days. I would urge everyone to go to every single one. They're so interesting and also create opportunities for experiences that you are unlikely to ever get again. It’s still unbelievable that some of the top CEO’s in the world were willing to sit and listen to my presentations as a student.

If you had to sum up your time at Pearson College London in one word, what would it be 

Engaging.

Where have you gone on to work and what will your role be?

I currently work at Lucid, an independent, London-based PR agency specialising in music and branding across online and print. Working across both major labels and emerging talent, handling all aspects of publicity, from bespoke creative features and interviews to photo-shoots and cover features, across national print press and global online outlets. Putting together outside the box ideas that bring a fresh perspective to deliver impactful, innovative campaigns that elevate our artists. The company works with artists such as Tom Walker, Tion Wayne and The Manor.

What are you working on at the moment?

I've loved working with producer Petit Biscuit's team on his new track 'We Were Young (feat JP Cooper)". Even more so when the press campaign I've been running hits number 1 on the editorial charts with Hype Machine. We’ve recently just had a headline show for Julia Church whose launched her debut single ‘Square 1’, so it’s been really busy putting together a press campaign to introduce someone essentially unknown to the industry. Coming up,  I also have a photoshoot with Hannah Lucia for F Word so that should be really fun, working with a stylist and creative director to continue building her profile. I’m also working closely on the press campaign with DJ Tash LC to launch a record label ‘Club Yeke’, the first track is going to be from a Ghanian producer so our focus is creating a platform in London to share his music globally.

What do you enjoy most about working for Lucid?

I love getting to work with great music, as well as being able to help champion incredible artists, sharing their music with new and wider audiences. It’s a real privilege to go to so many events with gigs and shows every week, as well as attending international festivals looking for new talent and building relationships with press.

What lessons have you learnt during your time studying and your time working in business?

You should say yes to every opportunity. Also I’m a great believer in that your career should also be your passion, being able to adapt my studying to topics I was genuinely interested in has greatly helped me in my career as I can apply the same dedication in my work.

What advice would you give to students looking to start a career within the business industry?

Take every opportunity you can to put yourself into the relevant industry, say yes to everything and say hello to everyone.

What's your favourite brand and why?

Discwoman - a New York based collective, booking agency. An event platform representing and showcasing female-identified talent in the electronic music community. Essentially a group of incredible women breaking boundaries in the music industry whilst putting on amazing parties and also making very cool t-shirts.

What course did you study?

Business management with marketing (BA)

Whilst at university, Pearson College London supported me in an internship at Glastonbury where I was an assistant producer for a live stage. My tutors were very helpful as I adapted my university modules to be focused on music marketing, receiving a high first on my final project.

Alice Morris, Junior Publicist, Lucid