Andrea Armanni, Founder, Mammalo
How did studying at Pearson College London help you get into business?
Studying at Pearson Business School was academically stimulating and came out to be extremely useful in developing my start-up. Lectures and seminars were applied to real-world case studies and complemented by industry events in world-leading companies, which provided me with an authentic learning experience and the ability to develop a strong analytical thinking.
Where have you gone on to work and what will your role be?
I founded Mammalo in 2017 while I was studying at Pearson Business School and since then I have been constantly working to create what Mammalo is today (www.mammalo.com).
The company already counts 6 people working full-time, and is planning its expansion into new cities around the UK.
What do you enjoy mostly about working for Mammalo?
What I love about working at Mammalo is the creative and flexible working environment as well as the challenges and opportunities that entrepreneurship presents. There are fantastic days and there are tough ones, but each one of them offers a chance to learn, uncover new solutions and determine how best to evolve.
What gave you the idea to do a start up like Mammalo?
At the time, I was surprised to see how difficult and time-consuming it was to find the right person for your needs on search engines. There was no such thing like a Uber for services, where you can go onto to book a Photographer, a DJ or even Manicure at home. And so… we created one!
What lessons have you learnt during your time studying and your time working in business ?
An ancient African proverb says: “If you want to go fast, go alone. If you want to go far, go together.” It applies very much to my personal experience, especially within the business environment I am living into.
What was your favourite part of studying at Pearson College London?
I was very satisfied by the course, but the best part was undoubtedly the incredible exposure to the real business world.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Inspiring – Studying within the heart of a FTSE100 company you are exposed to the real business world since day one. Industry events and networking activities are organised every month, including workshops, conferences, and the chance to take part in workplace projects in one of our industry partners. A great way to get inspired and learn directly from successful entrepreneurs and business executives.
What advice would you give to students looking to start a career within the business industry?
Be curious, driven and more importantly be positive.
What's your favourite brand and why?
Airbnb is certainly one of the company I got inspired the most while creating
Mammalo. The story behind the brand is extremely fascinating, and even more
fascinating is studying how Airbnb managed to build trust in people at a time when people seemed to be trusting less and less. They understood that experience design starts with words; words that ask and answer a question. They took inspiration from a technique called “storyboard”, used by Disney animators in the creation of the movie Snow White, to design the future of the customer experience. They started with a list of the emotional moments that comprise the end-to-end Airbnb experience, and storyboarded what was the perfect user experience, from the time a customer book a trip to when you leave your home. They did every frame, they designed it and made sure it was going to be great every time.