Anisa Miah, Data and Consumer Insight Analyst, Cartoon Network/Turner
How did studying at Pearson College London help you get into business?
I was lucky enough to get on to the BBC Business Management Higher Apprenticeship where I worked full time 4 days a week and studied for 1 day a week so I was given a rare opportunity to be placed into the world of business alongside studying at the same time.
Where have you gone on to work and what will your role be?
Since leaving Pearson College London, I’ve had two different roles, but both have remained in the media/research industry and so my current role is working as a Data and Consumer Insights Analyst for Turner Broadcasting System, who own some of the biggest Kid’s TV channels including Cartoon Network and Boomerang in the UK.
What are you working on at the moment?
At the moment I’m working more across the digital aspects of our channels (i.e. websites/YouTube/VOD) so this includes pulling data and creating insights/reports to share with stakeholders as well as building accessible pivot tables for my team to use.
What do you enjoy most about working for Turner Broadcasting System?
I enjoy the variety in my role but at the same time I love how there is a balance in the amount of regular reporting I do and the number of ad hoc projects I get as it ensures that I always have work to do but I’m also not getting bored.I also couldn’t have asked to work within such a great team - they’re all diverse in many ways but have welcomed me with open arms and made me feel at home!
What is your day to day work life like as a Data and Consumer Insights Analyst?
I wouldn’t say I have a typical day at work that is always the same but some days are busier than others. In general, I’d start my mornings by doing my general admin bits like responding to emails and sending overnight channel performance data to stakeholders within the business.The rest of the day would probably be split between doing different projects, if I’m not doing any regular reporting, so this could be writing insight about our channels, pulling data, creating presentations or making charts.
What lessons have you learned during your time studying and your time working in business?
1. How to procrastinate appropriately - we’ve all been there and been told not to leave assignments until the last minute but none of us really listen as we think people are just exaggerating but doing a degree apprenticeship actually taught me that those people weren’t over-exaggerating.
Instead I learnt what studying methods worked for me and how to manage my time the best possible way that allowed me to do my job and my university assignments to the best of my ability.
2. It’s okay to be rejected - I’ve been in full-time employment since 2014 and I’ve learnt that rejection can often be the best answer a company can give you. Sometimes it might give you the extra motivation to find something better or it could help you on how to improve for next time, or it could actually just not be the right time for you, but whatever it is, rejection from a job is not the end of the world.
3.Take a chance and research - it’s cliché since I work in research but I would say that it’s important to test different jobs to eventually find a career you actually enjoy and it is okay to do that so I would say take a few chances and conduct your own practical research into what kind of jobs work for you.
What was your favourite part of studying at Pearson College London?
I had some really great lecturers that made me enjoy modules that I wouldn’t have necessarily normally expected to (e.g. Law) but since they were not ‘typical’ lecturers and they gave lessons backed up with their own real-life examples, it made class more personable and interesting.Another cliché but Pearson College London have students from all different types of backgrounds which fostered a different but pleasant environment to what I was previously used to. So despite being a degree apprentice and not having many classes with the main students of the Business School, I was still able to socialise and make some really great friends during my time there.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Unorthodox - simply because it wasn’t a traditional university experience and it was unpredictable and unique but it certainly gave me experiences that I’ll take with me in the future.
What advice would you give to students looking to start a career within the business industry?
Take chances and research - I think it’s important to know that not every job you have will work for you but that’s not a bad thing.In my opinion, it’s key to be able to try different roles to eventually find a career you actually enjoy so I would say take those chances and if they work, then they work but if they don’t then you just count your losses and move on to your next chance.I’ve learnt that it’s equally good to know what you don’t like as much as knowing what jobs you do like.
What's your favourite brand and why?
BBC Sport (even before I started working at the BBC)- it’s the first website I open when I get to work and they’ve managed to capture my brand loyalty for their trustworthy, accessible, entertaining and quality reporting.
What course did you study?
BA (Hons) Business Management (BBC Degree Apprenticeship)