Ed Riddle, Teaching Assistant at UCL

How did studying at Pearson College London help you get into the world of business?

I got a crash course in a myriad of business concepts and theories. The exposure to a range of minds and companies inspired my desired course of action post-Pearson. However, I am sure there are a few pivots in store further down the road.

What are you working on at the moment?

A bit of digital product development, bit of business development consultancy and always nurturing my own pipeline of concepts. Oh, and I am also a Teaching Assistant at UCL for Software Engineering.

Ed Riddle's Success Story
Ed Riddle's Success Story

What lessons have you learnt during your time studying and your time working in business?

The "right" answer is never given to you on a plate. In fact, there really is no real "right answer". Whether it's university projects or work, never just rely on 3rd party data given to you to formulate an answer. Go out, talk to people, research, analyse. Create your own insights and opinions. The world is changing at such a rate that this is vital and should be done continuously. Refer to the concept of "Build-Measure-Learn" (it will put you streets ahead of many in the business world).

What was your favourite part of studying at Pearson College London?

The dynamism and intensity of the place. One minute I would be co-designing future degrees with industry partners, the next I would be part of a product development meeting for a social enterprise and then I would find myself discussing potential business models for a new concept! The potential to achieve on a multitude of fronts is sky high and I urge all students to dive headfirst into anything that feels right in their gut - I have had some fantastic unexpected experiences with this mentality!

If you had to sum up your time at Pearson College London in one word, what would it be and why?

Evolutionary - the standard model of university in my opinion is flawed. Sitting in a lecture hall among 100+ students with little opportunity to inquire and apply what you're learning is crazy. Pearson was obsessed with real-world application and development of not only their students but themselves and their delivery model. The continuous evolution was infectious and highly effective.

Tell us about your involvement with the Once Upon A Doug project?

I was part of the small team which started the journey towards the "Once Upon a Doug" project. The actual company behind it is "Cotton Sense Solutions". We went from the conceptualisation stage all the way through to the development of the first round of products. This involved actually working on the ground with the beneficiaries in the Maharashtra region in Eastern India. I believe everybody filtered in their own personal experiences of travelling between the villages and personally meeting these inspirational women. I believe the product really does embody both our experiences and those of the beneficiaries. 

Ed Riddle, Once Upon A Doug

What's your favourite brand and why?

I have no "favourite" but Soundcloud is up there. It has provided a hefty amount of fantastic soundtracks for lengthy work sessions. Oh, and if you wanted another "favourite", it would be Fever Tree tonic water. I'll leave it there.

What course did you study?

Business and Enterprise


At Pearson College, the potential to achieve on a multitude of fronts is sky high and I urge all students to dive headfirst into anything that feels right in their gut.

Ed Riddle, Teaching Assistant at UCL