Emily Tabbernor, Marketing Officer at Keele University
What course did you study?
How did studying at Pearson College London help you get into business?
Pearson College London is so different to anywhere else, particularly due to the range of industry partners that they have and the amount of contact that students actually have with them. I feel that this ultimately made me more career-ready by the time I graduated.
What are you working on at the moment?
I currently work as a Marketing Officer at Keele University, with my role focusing on the Commercial and Student Experience elements. I have had the opportunity to develop sub-branding for departments and retail outlets on campus, whilst also devising and executing marketing plans with the various departments that I work with.
In my role as a Marketing Officer I have had the opportunity to work on branding for a range of services within the University and for retail outlets. I also work with commercial departments to formulate and implement marketing strategies. Pearson College London has prepared me for this role immensely as we worked regularly with a range of companies including Unilever, L'Oréal, and Savills on marketing challenges in particular. My internship at Pearson College London also stood me in good stead as I was able to apply what I learnt in class to a practical setting quite early on.
What was your favourite part of studying at Pearson College London?
How innovative and forward-thinking Pearson College London is. Both staff and students are always discussing, presenting, and implementing cutting-edge ideas, which is something that I truly do not think you would be exposed to in the same way at another Institution. This is something that I have found to be both inspiring and motivating during my time and Pearson College London and beyond.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Rewarding. The experiences and opportunities that I was able to have at Pearson College London have been beneficial to me both professionally and personally. The Industry days, the Once Upon a Doug project, the small class sizes have helped to shape what I want to achieve in my career. Pearson College London also allowed me to meet a wonderful bunch of people with which to share my University experience.
What lessons have you learnt during your time studying and your time working in business?
To be dedicated. You get out what you put in and there is no point in doing a job half-heartedly. This is definitely a valuable part of the culture at Pearson and means that you get the most out of your time there!
Any advice for students looking to start a career within the business industry?
Seize every opportunity that comes your way! You never know how the exposure to different industries and different people can shape your future.
What's your favourite brand and why?
Spotify. I use it day in day out and love the personalisation that they offer. They truly understand their customer.