Currently, I am working on increasing sales and brand awareness within the US, alongside our Sales and Marketing Manager. My current task is to focus on pitching new business to Bentley main dealerships and my colleague is knuckling down on prospecting the Aston Martin dealerships. We have great relations with these companies in the UK, Canada and some of the US, but want to extend our reach even further.
One of our main aims is to increase our brand awareness. The business has been in the exhaust industry since 1973 and already has a quality brand image, with the most extensive portfolio in the industry and a reputation for UK-based manufacturing quality.
We are constantly improving our arsenal of exhaust systems and I had the chance to drive one of our Swiss customers Range Rover Velar SVA last month, before it was even out in this country! Recently we also had the pleasure of the new Porche 911 (992) Turbo in for development.
Here is a link to my first feature on our YouTube channel, shooting a video on my personal JCW for an idea of what we get up to.