Ming Li, Market Researcher, Agein Communication Ltd Co
How did studying at Pearson College London help you get into the world of business?
Pearson encourages students to find work experience alongside uni. My timetable was changed several times to fit my plans outside of uni so I could gain business experience in the London Fashion Agency, UpRising, Model Westminster, and the Citizens Advice Bureau.
Where have you gone on to work and what is your role?
After graduating this summer, I went to ‘Agein’ in Taiwan, a marketing agency specialising in big data development. My role is in research and development.
What are you working on at the moment?
I’m currently researching which Demand Side Platform (DSP) to use for the tourism department of the Government of Hong Kong. DSP is how online advertising space is bought, and I’m advising my clients on which DSP best meet their targets.
What is your day to day life like as a Market Researcher?
At the beginning of every few weeks, I’ll be given a list of topics to research, eg Affiliate Marketing, Online Marketing Fraud, DMPs, Gen Z. I write reports and give presentations on each of these topics (about one report and 2 presentations a week). As a researcher, I have the freedom to explore any depth and breadth of the subjects I’m given.
What do you enjoy most about working for Agein Media & Communications Ltd Co?
I have a large say in what I research, so every report I write/ presentation I give stems from a personal interest in the issue.
What lessons have you learned during your time studying and your time working in business?
1. I love meeting new and interesting people and presenting new ideas.
2. I hate being stuck in my seat 9-6pm.
3. I thrive when working in a dynamic environment.
What was your favourite part of studying at Pearson College London?
Completing my degree in 2 years!
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Unconventional. Flexible timetable and recorded lectures were exactly what I needed, but not every uni provides it.
What advice would you give to students looking to start a career within the business industry?
Be consistent, fail and reflect, get a mentor, work hard, and have fun.