Robbie Griffey, Canopy Media
What course did you study?
How did studying at Pearson College London help you get into the world of business?
All of the experiences I had of working in business, studying within a business and interacting with different businesses were incredibly helpful in developing my understanding of different cultures and working environments, which meant when it came to looking for a job, I had an idea of what it was that I was looking for. Interviews are a great way for an interviewee to get a feel for the company, so when I went for mine, I could usually tell whether I would fit in straight away. And of course, internship experience was invaluable when it came to figuring out exactly what kind of role I wanted when I graduated and how to get there.
What are you working on at the moment?
I work in marketing for a medium-sized media sales agency called Canopy Media. The core of our business is inserts, and we handle those across Guardian, Telegraph, Haymarket and Time Inc titles, as well as The Spectator and Hello! My role jumps between helping the sales team with audience targeting, essentially by matching our titles and their audiences to our clients, and working on our own external marketing communications externally, be that social media, email newsletters, our website or our branding. It’s media and it’s marketing, so it’s great fun – as are the people I work with in the industry!
What lessons have you learnt during your time studying and your time working in business?
The people you work with are the most important part of what you do, and that working together is a real skill that can always be developed and improved on. The practice you get working within different teams with different people is really undervalued, because when it comes to starting a new job, the number of people you meet at the office, at partner and supplier companies, and even at client lunches can be pretty overwhelming at first. But getting used to gelling as a team quickly gets a lot easier the more you do it, and all the group work we did at university really prepared me for that.
What was your favourite part of studying at Pearson College London?
There are too many good moments to list, with all the workshops, industry days, residentials and Christmas parties that we had! The one event that stands out to me, probably because of how recent it was, is graduation. It was so nice to see everyone and celebrate our achievements together, and to have to opportunity to speak in front of everyone about my experience was amazing. I guess the best thing about studying here is all the opportunities you get to learn and develop as a person, and all the support and encouragement you get during that process.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Pioneering. Not only is the organization a new and original take on higher education, but they also let their students be pioneers by letting them have the freedom to influence the shape of their university experience. Whether it’s setting up societies, running feedback sessions or participating in real-life business projects, students here get the opportunity to make a significant impact on their future and the future of their university every day. If we had ideas to share, then we also had people to listen to them and implement changes, which isn’t something you can say about every university.
Tell us about your involvement with the Once Upon A Doug project?
In my opinion, working with the Once Upon a Doug team was one of the best extracurricular activities available, and to be part of the second intake and really building on the previous year’s work meant that I had the ability to shape the future path of the project. I worked in so many different areas, from sales (pitching partnership opportunities to corporate companies) to marketing (working on the website and promotional videos) and most importantly, we were lucky enough to be able to go out to India and meet the people we were helping. I think for many of us, that was the moment when we really understood the difference that our work was having on these women’s lives and how important it was for our project to continue.
What's your favourite brand and why?
I have a lot, so it’s hard to pin down! If I could afford it, it would probably be Tom Ford… but seeing as I work in media and so closely with the national press, I think it would have to be the Guardian. They’re probably the brand that I actively interact with the most every day, and as a brand they’re about as consistent as it gets. They know what they stand for – a place where sustainable, independent, liberal and fearless journalism can thrive – and they know how to deliver it. I respect and admire what they do, and so I take a lot of pride supporting them professionally and personally.