Simon Moore, Digital marketing at Initial Packaging
What course did you study?
How did studying at Pearson College London help you get into the world of business?
We had ‘industry’ days every Friday at top companies such as Unilever, BAT and Savills. At most of these events we would be given a real life problem which we would have to solve and then present back to a panel of experts. This not only prepared me for the world of work but also helped me advance my presentation skills which is an essential skill when out in the job market!
What are you working on at the moment?
I have been working in digital marketing at Initial Packaging, including PackagingChimp. I have so far built a new website as well as created a tailored marketing plan. This includes SEO and PPC and monitoring KPI’s to try and further drive sales on both the corporate and consumer side of the business.
In my spare time, I have also developed a new business. I saw an opportunity whilst receiving driving lessons and became frustrated at how long it took to find driving test cancellations. Therefore, I decided to use my experience in digital marketing to launch a new system that could search and notify customers of cancellation slots and allow customers to change driving test dates automatically. See Driving Test cancellation checker.
I studied the business and enterprise course at Pearson College London which helped enormously in the process of setting up and maintaining the business. The large array of areas covered by the course such as finance, marketing and business strategy really helped me bring the idea to fruition and instantly gave me a competitive advantage straight away. What's more, the entrepreneurial culture at Pearson College London really helps shape you into thinking with an innovative mindset which can only help when setting out on a new business.
What lessons have you learnt during your time studying and your time working in business?
Organisation is key. My organisation of assignments slowly increased as my number of ‘all nighters’ decreased! This was about learning from the previous set of assignments mistakes and continually improving from it. By the final year I had an assignment plan in place and stuck to it religiously.
What was your favourite part of studying at Pearson College London?
Pearson College London was excellent for the ‘work hard play hard’ culture. Although assignment writing would sometimes stretch beyond evenings and into the night, it was balanced by the great social aspect of being in a world famous city. Although writing assignments may have seemed tedious at the time, when you look back it cannot be denied how advantageous it has been to have studied inside a FTSE100 business. The content you are taught is relevant and widely used in real world business. This was a major advantage to studying at Pearson College London and doing the business degree as I knew it was what I wanted to get into in the future.
If you had to sum up your time at Pearson College London in one word, what would it be and why?
Different – There is no doubt that Pearson College London is different to nearly every other university. But it’s a good different, the opportunities gained here are far greater than anywhere else. One thing is guaranteed with Pearson College London and that is you will feel more prepared when you leave than when started.
Tell us about your involvement with the Once Upon A Doug project?
Once Upon a Doug is a project designed to helping poor and widowed cotton farming women in India who have taken out large debts to pay for GM seeds. This for me was perhaps the best part about being at Pearson College London. The evenings we spent planning and implementing strategies such as fundraising ideas became all too real when we visited the women in Nagpur. It was an incredibly moving experience to see the positive consequences of what we had implemented in the months before. I would recommend the project to anyone that gets an opportunity to do it, the positive impact that you can have is phenomenal and it really will be something you never forget.
What's your favourite brand and why?
Tesla – The car industry has been relatively undisrupted for the past 50 years. It seems that there have been more and more disruptions happening in major markets such as Airbnb and Uber. Tesla is creating genuinely innovative cars and pushing the boundary of electric vehicles.