Student Experience Stories

Once Upon A Doug

Once Upon a Doug was started last year by five Business & Enterprise students at Pearson College London. The project is the key part of our social enterprise module, allowing us to implement what we’re taught whilst developing key skills for the future.

What's the story behind Once Upon A Doug?

Once Upon a Doug is a social enterprise with a mission to up-skill, empower and financially support women from rural cotton farming communities in the Wardha region of India. The project aims to be sustainable in supporting these impoverished women and their families to regain control of their lives by offering empowerment and financial independence from the crippling debt they face.

Doug was created to address the issues faced by these rural communities. We work with the wives of these farmers, who hand make ‘Doug’ (‘cloud’ in Marathi), from up-cycled cotton. OUAD are partnered with No Nasties (an ethical clothing company based in India) and use offcuts of cotton and fabric from their factory which are then up-cycled. Each Doug raises awareness as a symbol of the campaign, and represents the story of the woman who made him.

The women are paid for each Doug they make, providing them with supplementary income to support them through difficult times. Currently, you can buy your own Doug at independent shops, with all profits reinvested back into the community.

Read 'My story of clouds, cotton and communities!' from one of our students' about his personal experience.