The International Business School Americas and Pearson College London have joined together to offer this International Business Summer School.
The program is aimed at undergraduates studying Business or related areas. The program is delivered at Pearson College London, which is part of Pearson Plc - a global publishing and education company. You'll be taught by leading tutors and learn inside Pearson London’s headquarters in Central London.
The sessions are designed to give you a unique insight into business strategy - you will explore three subjects that are focused on recent and relevant views. We will help you develop the critical and creative spirit needed to lead strategy and managerial change.
Week 1 New tools and concepts on Strategic Thinking: Blue Ocean strategy, Value Innovation, and comparison to “red ocean” strategies; 3 tiers of non-customers, Strategy Canvas; Business Cases and Company Visits.
Week 2 Sustainability and Business Strategy: Triple Bottom Line as a Corporate Objective, Sustainability and Competitive Advantage; Business Cases and Company Visits.
Week 3 Strategic Innovation Management: Innovation Strategy, Reverse Innovation, Emerging Technologies; Co-creation and Intellectual Property Management; Public- Private partnerships; Business Cases and Company Visits.
Certificate: Students who complete all the activities on the programme will be awarded with a certificate of completion (Contemporary Topics in Business Strategy)