Alex Reeve is a lecturer in Marketing and Management at a number of business schools, including Pearson College, Ashridge Business School and Hult International Business School, as well as consulting for a number of businesses. He has worked in the UK and France. Alex was previously a global VP Marketing at Pearson plc, and prior to that was Managing Director for Elsevier Health Sciences for UK and Northern Europe, and prior to that was Director of the Windows Phone Business Group for Microsoft UK. Alex holds an MSc in Strategic Marketing from Henley Business School with Distinction and Academic Prize, and is commencing a PhD focused on Consumer Behaviour. He is also writing a book for Bloomsbury Press due out in 2016 – Art of Content Marketing: Building an agile and sustainable brand story.