Bruce is a senior strategic management and marketing professional having served as group marketing director of a hospital group listed on the Johannesburg Stock Exchange, and as CEO of a pan-African medical insurance and health management group.
After moving to England in 2003, he changed his career to that of an academic, trainer and consultant. He has written numerous articles about strategy, sustainability and lean management in peer reviewed journals and is on the editorial board of a prestigious British Management peer reviewed journal. He has also served as a non-executive director of an NHS Acute Trust, an environmental management organisation, a Community Association and a Mental Health charity in London. He is a visiting lecturer and consulting programme leader at several universities and colleges in the subject areas of strategy, marketing and leadership.
He has successfully presented International Master Classes and Executive Training workshops and seminars, blending evidence-informed academic rigour with practical business experience to generate outstanding results both in the UK and abroad.