Kate Jones is a tutor at Pearson College, with a background encompassing both academic teaching and business experience. Kate has taught business and marketing related topics at Universities such as Kingston and Birkbeck.
She holds a Masters of Research from Kingston University, where she is also studying for a PhD in consumer psychology. Her PhD topic investigates how consumers evaluate brands - born out of curiosity amassed whilst working as a brand strategy consultant.
Prior to working in academia, Kate worked on many well-known brands across all corners of the globe, including, Maltesers, Dove, Jaguar Land Rover and Vodafone to name but a few.
Her passion for brands began early in her career when she was a as a marketer at Mars, working on both confectionery and pet care brands. Here she developed a love of retail and consumer goods, about which she writes in the marketing press.
You can read some of Kate's articles here: https://www.campaignlive.co.uk/author/4732/Kate-Jones.0