Mike Gulvin

Background

Mike Gulvin lists himself as a bit of an all-rounder. Mike has three post-graduate qualifications, one in Marketing and Communications (Masters), Educational Leadership and Management (PCert Dis.) and an MA in Contemporary Popular Knowledges – or ‘gossip’ as Mike likes to say!

Mike has lived abroad in Asia for much of his adult life returning to the UK in 2019 to do a brief spell at Nottingham University before moving onto Pearson. Mike spent 12 years in Japan before spending another 13 in Vietnam and has a deep understanding of national and cultural underpinnings related to Marketing, Ethics and Management having lived and worked for extended periods in these host nations as well as a very brief spell in Thailand.

Mike’s areas of interest lie in marketing and the deconstruction of promotional communications especially. However, his main area of research is the internationalisation, globalisation and marketing of education. Mike is also a keen reader of philosophy bringing this knowledge to the area of business ethics.

Previously in Vietnam, Mike ran a tissue advertising company and owned a successful serviced apartment building until 2020.
Mike is now embarking on the next stage of his academic career by studying a research degree in Higher Educational Research at Lancaster University.

He is a keen musician building his own studio in the backyard as well as being an avid Manchester United fan.