Pitching App Ideas to Blackberry!

PCL students at Blackberry

All our business management degree courses have a very strong career focus and our students are immersed in the real world of work from day one. Our industry partner days include presentations and workshops designed and delivered by top employers, to prepare you for the world of work.

Creating an app and taking it to market
On Friday, 21 June our students visited BlackBerry at their Tech Centre in the UK. The morning started with a session delivered by the EMEA developer relations team at Blackberry talking to our students about the great opportunities that are available on the BlackBerry 10 platform. It was a fascinating insight for our students, they were told all about what it takes to create a successful app and also what an app developer needs to consider from a business and marketing perspective when taking their app to market.

Marketing challenge – pitching app ideas
The event culminated in an exciting and fun challenge; the students were given two and a half hours to develop a concept for an app and create a marketing plan to launch the product. The students then pitched their creative ideas to a BlackBerry panel and the winning team were each awarded with a brand new BlackBerry Z10 device!

Our degrees are designed with our industry partners so that our students learn valuable skills inspired by genuine insight from senior executives at leading companies.