Earlier this month, Kate James, Chief Corporate Affairs and Global Marketing Officer at Pearson was featured in an interview with CNBC’s ‘Marketing Media Money’ discussing Pearson, her role and exciting initiatives going on across the company, one of them being Pearson College London.
Pearson has recently undergone a transformation from owning an impressive portfolio of businesses to now shifting its focus to solely education which Kate says is a very exciting opportunity for the FTSE 100 company. Kate shares: “the opportunity for us is to step back and really focus on those areas where we get the greatest return and also think about the synergies. So a lot of the work that we have been doing this year in setting up our new global marketing capability is building those centers of expertise”.
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