The Journey of Once Upon a Doug

Levi Roots at Pearson Business School

Calvin Newman and Anges Collier share their experience of Once Upon a Doug. Read all about the amazing progress this social enterprise has made since its beginnings in 2013...

Having just made our fourth annual visit to Maharashtra, India with Once Upon a Doug, we wanted to look back to see just how far this project has evolved in such a short space of time in the hope of identifying some insights of where this project will go next.

Our story began in 2013. The pioneering Once Upon a Doug team had the arduous task of identifying a solution to the issues raised by GM cotton seeds, high interest loans, unreliable weather and the consequential farmer suicides which would also create a sustainable future for cotton farming families affected.

Four years on from the projects inception, Once Upon a Doug aims to empower women in cotton farming communities that have been adversely affected by the introduction of GM seeds, unreliable weather and the costs associated with this. As well as supporting our beneficiaries, we contribute to multiple community projects moving to improve and develop the lives of all members of the farming community.   

Every year, the team gets the amazing opportunity to travel to India to meet our beneficiaries and hear their inspiring stories first-hand. Talking with these inspiring women is the best evidence of the benefits of the project and how it is positively impacting the lives of the farming community as a whole. One woman we visited this year told us the moving story of how Doug has empowered her to become the key provider in her household and gain the support of her husband in her entrepreneurial endeavours.

How can you get involved?

As we are sure many of you are aware, each year we select a small number of students to join the Once Upon a Doug team and help us to develop the project. If you would like to get involved this coming year, please make sure to speak to one of the team and keep an eye out for events and application information.

In the meantime, you can support Doug by attending some of our many events throughout the year and by following us on social media!

Twitter – @onceuponadoug

Instagram – @onceuponadoug

Facebook –