Our social impact - Pearson Business School students raise funds for a number of charities, as part of their Business Management degree programme.
We encourage an entrepreneurial mindset and spirit within Pearson Business School, our students are actively encouraged to set up and run their own businesses and recently a number of students participating in the Principles of Business module have been encouraged to do so as part of their course. As part of the authentic real-world learning that they’re involved with as part of their course, they’ve been tasked with raising as much money as possible for a charity of their choice over the duration of the module, which is no mean feat. We attended a number of student presentations this week, to find out what they’ve all been up to…
Project Promote plan to run a series of workshops in schools, to give 16-18 year old students the chance to gain real experience in areas such as fundraising, marketing and innovation. Their aim is to empower young entrepreneurs through setting them a series of business challenges; they also aim to raise funds and awareness for a number of small charities in London. They came up with the concept as they wanted ensure that their business idea had educational impact, gave them an opportunity to fundraise and also to ensure that it enhanced the corporate social responsibility initiatives of their partners too. Any profits made by the workshops would be donated to charity and the team had chosen a charity called Echo to raise funds for in this instance.
The team spoke of how they had based their idea on initiatives run by the likes of National Enterprise, Young Enterprise and Mosaic. They’d clearly considered their marketing strategy and spoke of their corporate values, their audience, and their marketing tactics. “It has been good being thrown in at the deep end, we learnt a lot quickly” said group member Amber, when asked how they felt they’d worked as a group. They talked about why they’d decided to register as an LLP and the considerations they’d had to take account of, such as thinking about National insurance, Health and Safety requirements, Consumer Law, Trading Licences and Employment Law; “we’ve learnt a lot personally, as experiential learning has given us free reign; now we have real skills and experiences about how a business might be run and we can put those on our CV” said group member Olly.
Turtles on tour
Turtles on Tour are a group that have decided to sell handmade crochet turtles, to raise funds for the charity Kiva. Kiva, allows people to lend money via the Internet to low-income entrepreneurs and students in over 80 countries. Kiva's mission is to connect people through lending to alleviate poverty.
The group included Natasha, Ollie, Abdullah, Sophie and Tanjier and they chatted enthusiastically about how they had focused their efforts on targeting socially aware individuals looking to support people within developing countries. They had also approached a series of celebrities to encourage them to post and raise awareness of their project; they were successful in getting Daniel Radcliffe to post an image of him holding one of the turtles from his own Twitter account, to endorse it, and in turn how that had helped the group to raise the profile of their product. “We wanted our product to be really marketable; we felt this exercise was really useful as a pilot and we learned a lot” said Natasha.
However, the project wasn’t without its challenges, the group spoke of those that they’d faced, such as a high unit cost; by the time they had factored in the postage and packaging costs, the retail price needed to be high in order to cover their costs, making the business unsustainable in the longer term. As a result, the group have been in talks with other producers of crocheted handmade goods such as Hla Day (Beautiful) based in Myanmar, to see whether they can produce alternative goods. “Running a business with other people allows you to combine ideas and achieve more than you could individually, so I really valued that” said Sophie and the others agreed, they spoke of the fact that they’re on track to raise £3,000 for Kiva and their hope to raise more than that amount over the longer term.
The Broca’s opened their presentation by talking about their aim to fundraise for Student Minds, a student mental health charity; the charity wants students to have the skills, knowledge and confidence to talk about their mental health and look out for their peers. The group discussed that eight out of ten students say that they have experienced mental health issues over the past year, according to a survey by the National Union of Students (NUS). The group discussed how they had already organised and run a pub quiz successfully to raise money for the charity and they now plan to run a series of events to encourage people to socialise in order to both fundraise and raise awareness of student mental health. Lots of potential and we look forward to seeing how this progresses!
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Pearson Business School
A university education, powered by industry experience.
We're transforming higher education. As a FTSE 100 company, immersed in industry, we do things differently. Industry engagement is at the core of everything that we do, and it’s what sets us apart.
We offer all full-time degree students guaranteed internships*, so they gain experience during their studies. Our degree apprentices also get to work within a company throughout their studies, so they gain valuable experience, learning on the job. We help our students to build their own professional networks; they’re taught by well-connected industry experts, and they get to make contacts at industry workshops led by some of the world’s most reputable organisations. We work with industry giants from Unilever, L’Oreal, and Sony Pictures, to WPP, Lloyds of London and IBM. Alongside their academic studies, it’s the experiences like these that help our students to develop the knowledge and skills they’ll need to succeed, as well as inspire them, so they have the drive and ambition to get ahead.
Our students are enterprising and entrepreneurial. They get to work with our in-house business incubator The Access Platform (TAP), and many have set up their own companies too, like Kickpush and Yaantu and even social enterprises like Once Upon a Doug.
Our alumni have gone on to work for brands such as Nestle, Sainsbury’s, Microsoft, Dyson, Not on the High Street, the BBC, Snapchat, Wincanton and General Mills.
Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.
*subject to academic performance