I am currently studying with Pearson College London on the Rotational Degree Apprenticeship scheme. This involves working Monday to Thursday and studying towards my degree on Fridays. The ‘Rotational’ aspect of the scheme is because, over the 3 years, I will work at 3 different companies: Pearson PLC, IBM and Direct Line Group.
This diary is documenting a typical day as an apprentice, to give you an understanding of what being a degree apprentice is like.
7:00am - The day begins!
Monday morning, a little tired, but i’m back on the train ready to begin my commute from Surrey up to the Pearson Plc Head Office in London. Here, I work as a Marketing Assistant for Pearson College London, responsible for assisting B2B relations.
9:00am - Manage my calendar
Coffee in hand and i’m skim reading my calendar, to ensure I am familiar with the day that I have ahead of me. This way I can effectively manage my time to ensure that I can fit in tasks, inbetween meetings. Four meetings today and two task deadlines, very manageable.
9:30am - Create a design brief
First task - create a design brief for a B2B print advert. I really enjoy writing design briefs because it allows me to be creative and have an input into how the advert should look. I get to choose the images, think about the layout, the size of the advert and more. First though, I need to write the copy. Once the copy is written I will send this over to my manager for approval. I always do this because it is helpful to have a second pair of eyes to spot any spelling mistakes or errors. Additionally, I learn a lot by having a marketing professional check my work, so I’m learning how to write in a business context, how to get your message across in fewer words and how to make your copy engaging.
11:30am - Meet with my manager
Time for my weekly one to one meeting with my manager. This is an informal meeting, that allows me to raise any questions I may have about tasks that I am currently working on. Here, my manager will also set tasks for me for the upcoming week. Since I already checked the calendar, I am able to inform my manager of any days which I may be meeting heavy, or out of the office, so that I am set a realistic and achievable amount of tasks for the week.
11:45am - Work on my to-do list
I’m back at my desk writing my week’s to-do list. I find to-do lists the easiest way to manage tasks and ensure that I do not forget to complete any work. I like to set myself deadlines throughout the day to complete work, to ensure tasks are completed on time.
12:00pm - Lunch time!
I’m just popping out onto the high street to grab some lunch. I might browse through Covent Garden for half an hour, before using the remaining half hour to eat my lunch in Embankment Gardens.
1:00pm - Send our quarterly newsletter
Re-fulled, refreshed and back at my desk, ready to resume my work. Task number two is to distribute the quarterly newsletter that I have been working on for the last two weeks. The articles are written, and the email template has been approved. Now all I need to do is compile a list of contacts to distribute the email to, using marketing cloud (our email campaign management system). First though, I need to liaise with the web team to make sure all of the hyperlinks in the email direct the reader to the correct part of our website.
2:00pm - Meet with my mentor
One to One meeting with my mentor now. This is another informal meeting, which allows me the opportunity to raise any questions or concerns I may have within work or University. I mention that I have been struggling with deciding on a topic for my University Coursework. Fortunately the role of my mentor is to keep up to date on both the tasks that I am working on in my work placement, as well as the modules that I am covering in my degree work. Therefore my mentor was able to provide me with a great coursework idea which linked the work that I have been working on in my placement with the modules that I have been studying.
2:30pm - PR agency meeting
Time for a meeting with the PR agency that we work closely with. I have been asked to attend to discuss the newsletter that I have been writing, to see if this could aid any PR activity. My manager also invited me to these meetings because he recognised that it is a good experience to attend external meetings and understand how meetings with senior members of staff are run.
3:30pm - Content scrum meeting
Content scrum - This is a weekly meeting open to all the Pearson College London Marketing Team. Here, we discuss what content we are currently working on. It’s a way to gain a deeper understanding of what the rest of the team are working on and what content already exists. Here I mention that I have been working on 3 new articles to be sent out in our Quarterly Newsletter, Pearson Business Digest and discuss with the team how we can make the best use of these assets.
4:00pm - Collaborate with colleagues
I’ve received an email from James, another Marketing Assistant who attended the content scrum and would like to use one of my articles in his blog. This is great news, as it should increase the reach of the article!
5:00pm - Making the most of my commute!
Home time - I’m packed up and on my way to the station to commute home. I have 2 online University lectures to watch this week, so I might use my hour-long train journey to get a lecture under my belt. That way I can get started on that coursework this evening!
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About Pearson College
A university education, powered by industry experience.
Industry engagement is at the core of everything that we do; it’s the key to delivering our vision of empowering the people that will change the world.
Our mission is clear: to become the UK’s leading university for in-depth industry engagement. Our academic schools are united by our mantra “designed, developed, delivered by industry” and we ensure our students graduate industry ready, as their career starts from day one.
Our students are taught by experts who have all worked in their respective industries and they’re mentored by leaders within industry too. They get to deliver on live industry briefs and attend industry workshops led by some of the world’s most reputable organisations. We work with industry giants from Unilever, L’Oreal, WPP and IBM, to Framestore, Double Negative, MPC and The Mill, and that’s what sets us apart.
When you combine higher education and industry, everyone benefits. Especially when there’s a need for graduates to stand out from the crowd in a competitive market. Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.