Pearson Business School recently welcomed Saatchi & Saatchi’s Chairman & Chief Strategy Officer, Richard Huntington; Richard spoke to first year students about his experiences whilst working in marketing and on various aspects of marketing too. Two of our new Degree Apprentices attended and here’s what they thought of their first industry talk since joining us.
Jasmine Beynon Maltby, Student Experience Assistant (Pearson Business School Degree Apprentice) said:
“Richard Huntington looks after the strategic output across all brands in the Saatchi & Saatchi London group. For him to come and give a talk at Pearson on Friday 22nd September, offered many students the opportunity to hear and see some of the work that Richard had developed throughout his career. He started with a very clear outline of his career and focused mainly on a point in his life where he had struggled to get a job in marketing and advertising, so had to settle for a less appealing role. He carried a theme throughout: ‘Don't get stuck on an escalator - take action'. Watch video
To explain this in simple terms, don’t rely on everyone else to pick up after you; in every aspect of their life, whether it be at work or in their social life. His main message was to take personal responsibility for your actions. I’ve found through many personal experience’s that in today's society there is an epidemic of ‘blame’. People never want it to be their ‘fault’ and so continuously pass the blame onto others. However, Richard pointed out that it is not about being right all the time, it is about being good and imaginative.
He continued his talk regarding some of the work he created and spoke about how to make a piece of advertisement GREAT! For this, Richard explained that an idea must be both impossible yet relevant, to ensure it captures the minds and hearts of the intended audience. By doing this you can create a memorable and long lasting name for a brand. One example Richard reminded us of was the Cadbury advert of the drumming gorilla. It was first aired on August 31st, 2007, to promote Dairy Milk’s chocolate sales and helped push its underlying worldwide sweet sales up by 7 percent that following year. This is clear evidence that imagination helps create the most impossible, illogical yet successful advertisement in the 21st century. After the inspiring talk was finished, Richard had opened the eyes of all the students at Pearson Business School, reiterating that their creativity is as important as anyone else's and to always pursue their dreams and NOT to get stuck on the escalator.”
Megan Ellis, Marketing Assistant (Pearson Business School Degree Apprentice) said:
“During the presentation, Richard showed us a range of adverts that he was involved in creating and explained the reasoning behind the creative mindset for each one. The adverts included ones for global organisations including Pampers, Toyota and Tide. The advert that stood out for me the most was the Tide commercial that was aired during the 2017 Super Bowl. NFL legend and presenter, Terry Bradshaw, had a large stain on his shirt during the Super Bowl analysis show which got viewers talking on social media and got #BradshawStain trending on Twitter. The commercial break began and it was revealed that the red stain was actually a part of an advert for Tide’s new washing pods. This advert really intrigued me as they engaged the audience and got everyone talking on social media about the stain which helped to create awareness and encourage engagement before the actual commercial aired on live TV. Using the power of social media simultaneously to the planned commercial was a unique strategy which proved to be extremely successful for Tide. Overall, the marketing careers talk was really inspiring and you could feel just how passionate Richard was about his achievements to date and his career throughout.”
At Pearson Business School, we regularly hold industry days and talks for our undergraduate students; these events are a great chance for our students to learn more about the different careers on offer in the world of business and it’s a chance for our students to ask experienced professionals about career advice and also ask the questions that many people don’t get the opportunity to ask.
Find out more about the range of Degree programmes and Degree Apprenticeships offered at Pearson Business School.
About Saatchi & Saatchi:
Saatchi & Saatchi launched in 1970, with the philosophy that “Nothing is Impossible” – a statement that is carved into the steps of their London headquarters. This spirit remains fundamental to their approach.
Over the years, Saatchi & Saatchi have created some of the world’s most famous, loved – and in more recent times, most shared – ideas: from the ‘Face’ ad for British Airways, to ‘Life flows better’ for Visa, and the ‘Life’s for sharing’ campaign for T-Mobile.
Saatchi & Saatchi are a full service, integrated communications network, with 114 offices in 67 countries and headquarters in London. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. For more information, visit Saatchi & Saatchi's website.
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Pearson Business School
A university education, powered by industry experience.
We're transforming higher education. As a FTSE 100 company, immersed in industry, we do things differently. Industry engagement is at the core of everything that we do, and it’s what sets us apart.
We offer all full-time degree students guaranteed internships*, so they gain experience during their studies. Our degree apprentices also get to work within a company throughout their studies, so they gain valuable experience, learning on the job. We help our students to build their own professional networks; they’re taught by well-connected industry experts, and they get to make contacts at industry workshops led by some of the world’s most reputable organisations. We work with industry giants from Unilever, L’Oreal, and Sony Pictures, to WPP, Lloyds of London and IBM. Alongside their academic studies, it’s the experiences like these that help our students to develop the knowledge and skills they’ll need to succeed, as well as inspire them, so they have the drive and ambition to get ahead.
Our students are enterprising and entrepreneurial. They get to work with our in-house business incubator The Access Platform, and many have set up their own companies too, like Kickpush and Yaantu and even social enterprises like Once Upon a Doug.
Our alumni have gone on to work for brands such as Nestlé, Sainsbury’s, Microsoft, Dyson, Not on the High Street, the BBC, Snapchat, Wincanton and General Mills.
Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.
*subject to academic performance