Pearson College London shortlisted for prestigious Marketing Excellence Award

CIM Marketing Excellence Awards

Unique Rotational Degree Apprenticeship recognised for innovation in the public sector.

Pearson College London has been nominated for a prestigious Marketing Excellence Award for developing the first Rotational Degree Apprenticeship - an innovative hybrid course that combines academic study with real world work experience to help solve the UK’s skills gap.

Pearson College London’s Rotational Degree Apprenticeship has been nominated under the ‘Innovation – Not-for-profit/Public sector category’ at the CIM’s Marketing Excellence Awards 2018, alongside seven other candidates.

The award recognises pioneering change within the not-for-profit and public sectors and will examine how nominees have harnessed the power of marketing to innovate for the good of customers - in Pearson College London’s case the students undertaking the course.

Pearson’s Rotational Degree Apprenticeship is the first of its kind in the UK. It was launched in 2016 to offer a select number of talented students the chance to combine academia with practical work experience by working across three different companies over three years. Recognising the value that the course has in closing the UK’s graduate skills gap, a host of major companies like Tesco, Unilever, Direct Line, IBM and WPP all signed up to take apprentices. Under the terms of the course, students are paid at least £15,000 for four days work and one day of study per week. Students graduate debt-free as tuition is paid by the employers.

The winner will be announced in a ceremony at Grosvenor House Hotel in London on Thursday 12 April 2018.

Commenting on the nomination Ben Hughes, VP Industry Engagement at Pearson College London said:

“Time and time again employers were telling us that their graduate hires were not leaving university with the skills needed to succeed in the world of work. We took this on board and designed the Rotational Degree Apprenticeship in response.

“The course meets the demands of employers, students and the Government in creating the highly-skilled job-ready graduates of the future so we are thrilled that it has been recognised with this prestigious nomination.”

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Helen Morgan
Head of Communications and Content

Rachael Jones 
Communications and Content Assistant


Notes for editors:

Pearson Business School
A university education, powered by industry experience.

We're transforming higher education. As a FTSE 100 company, immersed in industry, we do things differently. Industry engagement is at the core of everything that we do, and it’s what sets us apart.

We offer all full-time degree students guaranteed internships*, so they gain experience during their studies. Our degree apprentices also get to work within a company throughout their studies, so they gain valuable experience, learning on the job. We help our students to build their own professional networks; they’re taught by well-connected industry experts, and they get to make contacts at industry workshops led by some of the world’s most reputable organisations.  We work with industry giants from Unilever, L’Oreal, and Sony Pictures, to WPP, Lloyds of London and IBM. Alongside their academic studies, it’s the experiences like these that help our students to develop the knowledge and skills they’ll need to succeed, as well as inspire them, so they have the drive and ambition to get ahead.

Our students are enterprising and entrepreneurial. They get to work with our in-house business incubator The Access Platform, and many have set up their own companies too, like Kickpush and Yaantu and even social enterprises like Once Upon a Doug.

Our alumni have gone on to work for brands such as Nestlé, Sainsbury’s, Microsoft, Dyson, Not on the High Street, the BBC, Snapchat, Wincanton and General Mills.

Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.

*subject to academic performance