Pearson College London HEIST Awards 2018

The National Saturday Club

Pearson College London - highly commended for partnership with L’Oréal for the 2018 Heist Awards: Best Undergraduate Student Recruitment Initiative...because we’re worth it!

On Thursday 12th July 2018, the Pearson College London External Relations team attended the 2018 Heist Awards.The team were shortlisted for 4 awards: Marketing Team of the Year, Best Low Budget Initiative, Best Website and Best Undergraduate Student Recruitment Initiative.

This is the second year that the team has been shortlisted and they achieved a fantastic result as they were highly commended in the ‘Best Undergraduate Student Recruitment Initiative’ category, in recognition of their work on the L’Oréal Degree Apprenticeship campaign.

@heistawards tweeted:

"High Commendations to @Pearson_College for their partnership with @LOreal_UKI for the 'Best Undergraduate Student Recruitment Initiative 2018' #Heist2018"

The L’Oréal degree apprenticeship scheme in partnership with Pearson College London recruited 18 Chartered Manager Degree Apprentices (in Supply Chain/Logistics, Marketing, Digital Marketing, E-Commerce, IT, CRM and Commercial) to help lead the change and shape the future of L’Oréal. The degree apprentices work four days each week at L’Oréal’s London HQ in Hammersmith and study one day per week at Pearson Business School, completing a BA Honours degree in Business Management.

L’Oréal is a brand name we all recognise, operating in 130 countries on five continents and with 34 international brands. They are present in every segment of the industry, growing above the market place in every division. L’Oréal’s ambition by 2020 is to win over another one billion consumers around the world by creating the products that meet the infinite diversity of their beauty needs and desires.

Emma Gray, Vice Principal of External Relations and Public Information at Pearson College London commented:

“Well done to our Pearson College London and Escape Studios External Relations team for not only being nominated for four Heist awards but receiving a highly commended recognition for Best Undergraduate Student Recruitment Initiative.  I'm delighted that the team's hard work, innovation and creativity has been recognised in this way. Universities from all over the country enter the Heist Awards, so to be shortlisted and achieve a High Commendation is a huge achievement and proves that doing things differently, is working!  Thank you to the judges for the high commendation, and to the Havas People for hosting: the team had a lovely time!”

Congratulations to the Pearson College London External Relations team!

For further media enquiries contact:

Helen Morgan 
Head of Communications and Content


Notes for editors:

About Pearson Business School

A university education, powered by industry experience.

We're transforming higher education. As a FTSE 100 company, immersed in industry, we do things differently. Industry engagement is at the core of everything that we do, and it’s what sets us apart.

We offer all full-time degree students guaranteed internships*, so they gain experience during their studies. Our degree apprentices also get to work within a company throughout their studies, so they gain valuable experience, learning on the job. We help our students to build their own professional networks; they’re taught by well-connected industry experts, and they get to make contacts at industry workshops led by some of the world’s most reputable organisations.  We work with industry giants from Unilever, L’Oréal, and Sony Pictures, to WPP, Lloyds of London and IBM. Alongside their academic studies, it’s the experiences like these that help our students to develop the knowledge and skills they’ll need to succeed, as well as inspire them, so they have the drive and ambition to get ahead.

Our students are enterprising and entrepreneurial. They get to work with our in-house business incubator The Access Platform, and many have set up their own companies too, like Kickpush and Yaantu and even social enterprises like Once Upon a Doug.

Our alumni have gone on to work for brands such as Nestlé, Sainsbury’s, Microsoft, Dyson, Not on the High Street, the BBC, Snapchat, Wincanton and General Mills.

Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.

*subject to academic performance

About The Heist Awards

The Heist awards are a celebration of the best of the higher education sector and have long been synonymous with excellence and innovation in education marketing; the annual event is internationally recognised and seen as the premier awards programme for marketing in further and higher education. The Heist award categories are reviewed every year to make sure they keep pace with how quickly the sector changes.

The awards are run by Havas People, part of the Havas Group (one of the world’s largest advertising and communication networks), who are specialists in building connections between brands and talent.

The judging panels are made up of sector experts, as well as a mix of commercial specialists with marketing expertise. The online judging panels are split into smaller teams to ensure a mix of expertise and to make sure that no judges from the sector have any online access to the categories they may have entered. A Gold, Silver and Bronze are awarded in each category.

About Pearson College London

Education, powered by industry experience.

Industry engagement is at the core of everything that we do; it’s the key to delivering our vision of empowering the people that will change the world.

Our mission is clear: to become one of the UK's leading universities for in-depth industry engagement. Our academic schools are united by our mantra "designed, developed and delivered by industry" and we ensure our students graduate industry ready, as their career starts from day one.

Our students are taught by experts that have all worked in their respective industries and they benefit from industry feedback from leaders within industry too. They get to deliver on live industry briefs and attend industry workshops led by some of the world's most reputable organisations. We work with industry giants from Unilever, L’Oreal, WPP and IBM, to Framestore, Double Negative, MPC and The Mill, and that's what sets us apart.

When you combine higher education and industry, everyone benefits. Especially when there's a need for graduates to stand out from the crowd in a competitive market.

Industry engagement drives us; it’s not just what we do, it’s who we are. And it is what will take us, and our students, into the future.